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New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

Jacki Kelley of Dentsu Aegis Network Announced as Vice Chair

The Fatherhood Involvement campaign PSAs highlight the experiences of dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.

The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men ages 21 to 34 to recognize all they put at risk when they drive after drinking, and highlights that their decisions can impact both themselves and their loved ones.

New arm of the business will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change

New Campaign with Ad Council and The U.S. Department of Health & Human Services’ Administration for Children and Families Highlights the Importance of Small Moments Shared Between Dads and Their Children

Beloved Wildfire Prevention Icon Rings in Birthday Alongside Fans, Celebrities