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Ways to Work With Us

New Issues or potential campaigns: Ways to Work with Us

The Ad Council is currently deeply focused on five core areas: Mental Health, Gun Violence Prevention, Substance Use Disorders, Hate/Bias and Climate Change.

If your issue relates to these five core areas or any of our existing campaigns, please fill out the Partner With Us form.

Given our hyper focus on these areas, we aren’t able to take on new campaigns or support existing efforts separate from our campaigns.

If you are interested in exploring a new issue or potential campaign that does not relate to these five core areas, we welcome the opportunity to explore a partnership through our Ad Council Research Institute (ACRI).

Building upon years of research expertise, the Ad Council Research Institute (ACRI) works with brand, corporate and nonprofit partners and clients to:

  • conduct research to gain a deeper understanding of the public’s perceptions, attitudes and willingness to act on social issues
  • develop and test messaging and narratives for social campaigns
  • build knowledge on the role influencers or trusted messengers can play to move the public to act

We create action-oriented communications insights, reports and toolkits. Check out recent examples of our work.