Ad Council Research Institute
Brands, nonprofits and government agencies come to the Ad Council for our knowledge, expertise and assistance in communicating the right message by the right messengers through the right channels to ignite public action in this ever-changing climate. The core tenet of our work is and has always been research, as it’s vital to first understand the public’s knowledge and attitudes in order to move them to act.
Our Focus
Building upon years of research expertise, ACRI works with brand, corporate and nonprofit partners and clients in four ways:
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AUDIENCE
- We conduct research to gain a deeper understanding of the public’s perceptions, attitudes and willingness
to act on key social issues. -
COMMUNICATIONS
- We develop and test messaging and narratives for social good campaigns and corporate philanthropic initiatives.
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INFLUENCE
- We help build new knowledge on the role influencers or trusted messengers (such as online ambassadors, athletes, artists, celebrities, faith and community leaders and content creators) can play to move the public to act.
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EVALUATION
- We identify key performance indicators for communications initiatives, and the tools through which to measure, assess and optimize them over time.
Signature Public Study
Powering the Future Study
It’s clear that switching from fossil fuels to clean, efficient electric appliances can save households money, increase health, and improve our environment. What would motivate homeowners to actually make the switch?
January 6, 2025
Signature ACRI Poll
Pulse: Gun Violence in America
As the leading cause of death among children and teens ages 1-17, what are Americans’ perceptions of gun violence in the U.S.?
February 23, 2024
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.