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GenAI Study


With GenAI no longer a new tool, and one with user adoption continuing to increase year over year, the Ad Council Research Institute (ACRI), in partnership with Google, set out to understand what the American public knows and feels about GenAI in 2025.

Who’s familiar with GenAI, and who uses it? How do they feel about its role in work and at home? How much does the public believe in its usefulness and benefits? What messaging (explanations and in-product statements) is most helpful for users?

We surveyed 1,500+ people across the United States spanning ages, genders, races/ethnicities, regions, and household income representative to the U.S. Census to explore how much or little trust Americans have in GenAI results, their perceptions around its mistakes, and the explanations and in-product statements they’d find most helpful and informative when using GenAI tools.

The survey also included special focus on how much trust the American public puts in AI-generated content, also known as “results”— the content generated by AI in response to a natural-language prompt, or set of instructions. Do people think about hallucinations and other mistakes GenAI can make? And what in-product statements would help people better calibrate trust in GenAI and its outputs?

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Emerging Media & Technology Committee

The Emerging Media & Technology Committee is a select group of visionary leaders from the marketing ecosystem who lead emerging media and technology at their companies and are committed to helping the Ad Council drive impact across our social impact campaigns.
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