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Pulse: Gun Violence in America

As the leading cause of death among children and teens ages 1-17, gun violence is a prevalent—and increasing—problem in the U.S. What are Americans’ perceptions of gun violence in the U.S.?

The Ad Council Research Institute (ACRI) commissioned a poll among 3,000 Americans to get in-the-moment data on gun violence, and to promote prevention strategies to curtail gun violence and its impact on young people—including perception and attitudes, overall impact, and potential solutions to addressing gun violence and firearm-related incidents.

The poll was fielded from January 29 - February 5, 2024 among 3,010 American adults.

Key Findings

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