Measuring social good campaigns isn’t as easy as measuring consumer product campaigns; we enable behavioral changes. The results of our campaigns show just how impactful the Ad Council campaign messages are.

Read our case studies for an in-depth look at our campaigns and their impact.

Real Stories

Autism Awareness

After noticing her son's developmental delays and remembering an Autism Speaks PSA on television, Cathrine Karow looked up the signs of autism on the Autism Speaks website and was able to get an early diagnosis and intervention for her son Breslin.

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Case Studies & Best Practices

GED Achievement

The Ad Council partnered with The Dollar General Literacy Foundation to encourage individuals to obtain their GED®.

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GED Achievement

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