Impact
Although most Americans can recite Ad Council slogans, our public service ads aren't just memorized, they mobilize. The results of our campaigns testify to the power of Ad Council’s messages.
Check out the latest video case study, created by volunteer agency BBDO, highlighting the effectiveness of their award-winning work on Autism Awareness.
Real Stories
Enabling veterans of Iraq and Afghanistan to connect with one another
Those reached by our Veterans' Mental Health campaign have some of the most compelling stories to tell. Seeing one of our ads for IAVA was a turning point for Rey Leal, a veteran of the war in Iraq.
Case Studies & Best Practices
Adopting Children from Foster Care
Originally kicked off in June 2003 in collaboration with the Department of Health and Human Services’ (HHS) Administration for Children and Families (ACF) and AdoptUSKids to encourage the adoption of children from the U.S. foster care system, this campaign has consistently delivered award-winning creative and impressive real-world results.
