Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. Nearly 70 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history. Smokey Bear is recognized by 97% of adults, and 3 out of 4 adults are able to recall his message without prompting.
The latest PSAs show Smokey surprising people with bear hugs for exhibiting proper fire prevention behaviors. In addition, as 2014 marks Smokey’s 70th birthday, the campaign also includes new PSAs that feature outdoor lovers thanking Smokey for all that he’s done in his 70 years by returning his signature bear hug. All the PSAs include the hashtag #SmokeyBearHug to encourage viewers to spread Smokey’s message.
All PSAs direct people to www.SmokeyBear.com to learn all about wildfires and how we can protect our forests. To learn more about Smokey Bear and the longest-running PSA campaign in history, please visit the The Classics.