Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history. Smokey Bear is recognized by 97% of adults, and 3 out of 4 adults are able to recall his message without prompting.
To renew the important message of wildfire prevention to Americans, particularly adults 18-35, a more modern version of Smokey Bear was introduced in 2008, with an emphasis on the need for adults to step in when others act carelessly. The latest PSAs, launched in 2011, focus on the role of debris and backyard burning as potential causes of wildfires started by people.
All PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests. To learn more about Smokey Bear and the longest-running PSA campaign in history, please visit the The Classics.