The Ad Council partners with national non-profit organizations and Federal agencies to create campaigns that inspire change and improve lives throughout the U.S. Our campaigns are made possible with donated creative energy from the nation’s leading advertising agencies and donated ad space and time from the media.
We deliver comprehensive, integrated communication campaigns that can include: consumer research, production/distribution, media outreach, public relations, social media, mobile programs, website development, in-school programs and strategic partnership opportunities. In 2013, we secured $1.64 billion in donated media on behalf of all of our campaigns. Our campaigns can receive $30 million on average in donated media per year.
Depending on the issue and target audience, we can also help develop a communications plan tailored to an organization's needs and messaging goals. This suite of options includes:
- Branding Research
- Communications Strategies and Plans
- Audience Segmentation and Message Platforms
- Media Recommendations and Planning
If you’d like to learn more about our model and communication programs, please contact email@example.com.