High School Equivalency Campaign Toolkit
Here you'll find everything you need to help us extend the reach of this important campaign, including PSAs, social media content, and helpful tips on engaging media partners.
About the campaign
Opportunities can be limited for adults without a high school diploma. Many work multiple jobs with lower pay and less stability, and nearly 3 in 10 adults without a diploma live below the federal poverty line.
The High School Equivalency campaign celebrates graduates and their hard work to inspire the 30 million adults who haven’t yet finished high school. By showing that when you graduate, you can have a positive impact not just in your life, but your family’s and the community around you.
The High School Equivalency campaign celebrates graduates and their hard work to inspire the 30 million adults who haven’t yet finished high school. By showing that when you graduate, you can have a positive impact not just in your life, but your family’s and the community around you.
Since 2010, the campaign has helped connect more than 2 million people to find free adult education classes so they can earn a high school equivalency credential.
Resources to amplify the campaign
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Campaign fact sheetThis one-page fact sheet includes background information on the Finish Your Diploma campaign.
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Campaign talking pointsFind campaign talking points about the Finish Your Diploma campaign.
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Press releaseThis press release was issued on May 18th, 2022.
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Live announcer copy
Frequently Asked Questions
- What is the high school equivalency campaign?
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Pursuing a high school equivalency degree can seem like a large and daunting endeavor, but it can make a huge difference in a person’s life. And not just for themselves, but also for their loved ones. Featuring real families, the “When You Graduate, They Graduate” creative aims to inspire adults to see that achieving a high school diploma can open the doorway to opportunities for both the adult who graduates and their children.
The key is to take the first step at one of the thousands of free adult education classes around the country. Help is waiting, and teachers at local centers will guide adults through the process towards a diploma. Our PSAs encourage adults and their loved ones to seek out the help that is available through free adult education classes nationwide. Since 2010, the campaign has helped connect more than 2 million people to find free adult education classes so they can earn a high school equivalency credential.
PSAs direct viewers to find free adult education classes by visiting FinishYourDiploma.org. - Who is the high school equivalency campaign's target audience?
- Adults 25-45 without a high school diploma.
- What are the high school equivalency objectives?
- Motivate adults without a high school diploma to enter their zip code to find free and supportive adult education centers near them.
- How do I get copies and access the public service announcements for the campaign?
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All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.
