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Newly Launched Research Arm of the Ad Council Partners with Decision Intelligence Firm Morning Consult to Help Brands, Agencies, and Causes Understand, and Address Topics That Matter

With many Americans not yet committed to getting a COVID-19 vaccine when available, leaders in communications, policy and health unite to create a research-driven public education campaign

New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson’s new cover of “I’ll Be Seeing You”

Alongside the George Floyd Memorial Foundation, Cafe Maddy Cab and onePULSE, the Ad Council’s Iconic Diversity, Equity and Inclusion Campaign Shows the Impact Every Individual Can Have when Responding to Injustice

Robust plan to address youth vaping includes national awareness campaign with the Ad Council, Vape-Free Schools Initiative, advocacy measures, groundbreaking research

More than 20 corporate and nonprofit partners have already joined the effort to champion more inclusive, skills-based hiring practices for the 70+ million workers Skilled Through Alternative Routes (STARs)

Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

Inspired by the insight that young people are surrounded by harmful messages around mental health, the campaign encourages them to counteract these messages by reaching out to friends who may be struggling.

The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.

PSA Featuring TODAY’s Anchors to Debut on Super Bowl Sunday

New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities

Veterans are at a higher risk for suicide compared to the general population. More than 6,000 Veterans lost their lives to suicide in 2022, according to the latest data from the 2024 National Veteran Suicide Prevention Annual Report.

Suicide is a complex issue. There are many challenges Veterans may face, like health concerns, job transitions, or substance use, which if left unaddressed, can become risk factors for more serious struggles.

But there is hope – resources are available and suicide is preventable. The national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait. Reach Out.” encourages Veterans to reach out for support before their challenges become overwhelming or reach a crisis point.

The campaign directs to VA.gov/REACH, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.

Now in its 17th year, this successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system.

Research from Ad Council Research Institute identifies messengers Americans trust to become aware of, informed about and inspire personal action on key social issues

Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions Q&A Video Series Features Introduction from Dr. Anthony Fauci

New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

NEW YORK, NY, July 14, 2022 — The Ad Council today announced that Walmart CEO Doug McMillon will be recognized for his outstanding corporate citizenship at the organization’s 68th Annual Public Service Award Dinner on December 1, 2022. The event will be held at the Glasshouse in New York City.