Devastating natural disasters, like earthquakes, tornadoes, floods and wildfires that have occurred in recent years, highlight the need for Americans to prepare in advance for emergencies. However, according to a recent survey from the Federal Emergency Management Agency (FEMA), 50 percent of Americans have not discussed or developed a family emergency plan. The latest PSAs from Ready Campaign, launched ahead of September for National Preparedness Month, are available in English and Spanish and highlight the need for creating a family emergency plan about where to go and what to do in the event of a local disaster.
The Ready Campaign recommends taking four steps towards preparedness: 1) be informed about the different types of emergencies that could occur and their appropriate protective actions; 2) make a family emergency plan including information on how to reconnect and reunite; 3) build an emergency supply kit to have supplies you will need whether at home, at work or in the car; and 4) get involved by finding opportunities to support community preparedness.
Created pro bono by New York-based advertising agency Deutsch Inc., the TV, radio, outdoor, print and digital PSAs depict the aftermath of a disaster and show the importance of having a plan in place in the event of a disaster. The PSAs direct audiences to start their family emergency plans at Ready.gov and Listo.gov, which provide extensive resources for preparing for emergencies.