Emergency Preparedness

Emergency Preparedness

Explore Campaign Media

  • TV

    Emergency Preparedness - Waiting :30

    Share
    Close
  • TV

    Emergency Preparedness - Seat of Your Pants :30

    http://www.ready.gov/kidsWinging it is not an emergency plan. Make sure your kids know what to do in an emergency. Who to call. Where to meet. What to pack. Visit Ready.gov/kids for tips and information.

    Share
    Close
  • TV

    Emergency Preparedness - Waiting :30 (Spanish)

    Share
    Close
  • Run
    Print

    Run

    Run
    Share
    Close
  • Irene Bus Shelter - Ready
    Web

    Irene Bus Shelter - Ready

    Irene Bus Shelter - Ready
    Share
    Close
  • Radio

    Emergency Preparedness - Double Exposure :30

    Share
    Close
50% of Americans have not discussed or developed a family emergency plan

Overview

Devastating natural disasters, like earthquakes, tornadoes, floods and wildfires that have occurred in recent years, highlight the need for Americans to prepare in advance for emergencies. However, according to a recent survey from the Federal Emergency Management Agency (FEMA), 50 percent of Americans have not discussed or developed a family emergency plan. The latest PSAs from Ready Campaign, launched ahead of September for National Preparedness Month, are available in English and Spanish and highlight the need for creating a family emergency plan about where to go and what to do in the event of a local disaster.

The Ready Campaign recommends taking four steps towards preparedness: 1) be informed about the different types of emergencies that could occur and their appropriate protective actions; 2) make a family emergency plan including information on how to reconnect and reunite; 3) build an emergency supply kit to have supplies you will need whether at home, at work or in the car; and 4) get involved by finding opportunities to support community preparedness.

Created pro bono by New York-based advertising agency Deutsch Inc., the TV, radio, outdoor, print and digital PSAs depict the aftermath of a disaster and show the importance of having a plan in place in the event of a disaster. The PSAs direct audiences to start their family emergency plans at Ready.gov and Listo.gov, which provide extensive resources for preparing for emergencies. 

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites