Case Studies

The Ad Council uses the power of communications to change lives. Here are a few highlights.
With more than 370 million total video views, the “Love Has No Labels” campaign continues to bring people together.

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Our “Saved by the Scan” campaign nearly doubled awareness of the scan (from 19% to 36%), saving countless lives.

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Designed to inspire black women to understand their breast cancer risk, Know Your Girls promoted early detection.

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The Save the Food campaign made headlines everywhere, successfully putting food waste on the chopping block.

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