Our Impact

Case Studies

The Ad Council uses the power of communications to change lives.

Explore Our COVID-19 Case Study

Additional Campaign Case Studies

With more than 370 million total video views, the “Love Has No Labels” campaign continues to bring people together.

Our “Saved by the Scan” campaign nearly doubled awareness of the scan (from 19% to 36%), saving countless lives.

Designed to inspire black women to understand their breast cancer risk, Know Your Girls promoted early detection.

The Save the Food campaign made headlines everywhere, successfully putting food waste on the chopping block.

Meet Our Partners

Ad Council & The Atlantic Case Study

Ad Council and Facebook Bring Attention to Summer Hunger

Stuff You Should Know Helps Ad Council Share the Meals on Wheels Story

Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr

Meet Our Partners