Case Studies
The Ad Council uses the power of communications to change lives.
Additional Campaign Case Studies
Love Has No Labels
With more than 370 million total video views, the “Love Has No Labels” campaign continues to bring people together.
Lung Cancer Screening
Our “Saved by the Scan” campaign nearly doubled awareness of the scan (from 19% to 36%), saving countless lives.
Know Your Girls
Designed to inspire black women to understand their breast cancer risk, Know Your Girls promoted early detection.
Reducing Food Waste
The Save the Food campaign made headlines everywhere, successfully putting food waste on the chopping block.
Partnerships Case Studies
What Adoption Taught Me
Ad Council & The Atlantic Case Study
Hungry to Help
Ad Council and Facebook Bring Attention to Summer Hunger
Special Delivery
Stuff You Should Know Helps Ad Council Share the Meals on Wheels Story
End Family Fire
Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr