Skip to content

Case Studies

The Ad Council uses the power of communications to change lives.

Additional Campaign Case Studies

Love Has No Labels

With more than 370 million total video views, the “Love Has No Labels” campaign continues to bring people together.

Lung Cancer Screening

Our “Saved by the Scan” campaign nearly doubled awareness of the scan (from 19% to 36%), saving countless lives.

Know Your Girls

Designed to inspire black women to understand their breast cancer risk, Know Your Girls promoted early detection.

Reducing Food Waste

The Save the Food campaign made headlines everywhere, successfully putting food waste on the chopping block.

Partnerships Case Studies

What Adoption Taught Me

Ad Council & The Atlantic Case Study

Hungry to Help

Ad Council and Facebook Bring Attention to Summer Hunger

Special Delivery

Stuff You Should Know Helps Ad Council Share the Meals on Wheels Story

End Family Fire

Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr