Black women in America are dying of breast cancer at unacceptable rates – about 40% higher than white women. Black women are more likely to be diagnosed younger and also more likely to be diagnosed at later stages with more aggressive forms of the disease. The Ad Council is working with Susan G. Komen to educate and inspire black women to understand their risk and engage with information and tools that can ultimately promote early detection.
Drawing on the audience insight of sisterhood, the campaign,“Know Your Girls™,” empowers each woman to treat her breasts with the same love and attentiveness she does her closest girlfriends. The PSAs drive to KnowYourGirls.org, where women can access information and tools to help them learn their breast cancer risk and family health history, and have an informed conversation with their doctor.
*stat as of 5/22/18