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Safety

Emergency Preparedness

In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for all Americans, regardless of background or location, to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses, and communities to prepare for both natural and man-made disasters. “Ready” recommends taking control and preparing for any disaster with three steps: 1) assess your needs, 2) make a plan, 3) engage your support network.

The Ready campaign now includes PSAs developed specifically for Latino, Black and older adult audiences, in addition to the general market work, that encourages, educates, and empowers families to develop their own emergency preparedness plans by visiting Listo.gov/plan, Ready.gov/plan, Ready.gov/OlderAdults or Listo.gov/AdultosMayores.
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Sponsors
Federal Emergency Management Agency (FEMA)
Agencies
ZAG, Lopez Negrete Communications, Newfangled, Creative Theory Agency, The Weather Channel

Assets

Television
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    Take Control

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    Miraculous

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    Thread with Audio Descriptions

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    Thread

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    Legacy

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    The Best Planner Anthem

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    The Best Planner BBQ

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    The Best Planner Big Game

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    The Best Planner Soccer

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    The Best Planner Birthday

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    The Best Planner Anniversary

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Radio
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    Been There

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    Ready or Regret

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    Legacy

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    The Best Planner

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Banner Print
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    Rain or Shine

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    We're Ready - Dog

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    Armed With a Plan

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    My Plan

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    We're Ready - Couple

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    Thread

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    Legacy - Flood

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    Legacy - Tornado

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    Legacy - Wildfire

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    Legacy - Storm

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    The Best Planner Birthday/Tornado

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    The Best Planner BBQ/Powerlines

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    The Best Planner BBQ/Wildfire

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    The Best Planner Birthday/Flood

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    The Best Planner Birthday/Powerlines

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Out Of Home
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    Take Control - Man

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    We're Ready - Dog

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    Take Control - Dog

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    My Plan

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    Take Control - Cat

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    Take Control - Woman

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    Rain or Shine

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    We're Ready - Couple

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    Armed With A Plan

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    Miraculous

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    Legacy Tornado

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    Thread

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    Legacy Wildfire

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    Legacy Storm

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    Legacy Flood

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    Wedding

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    Birthday Tornado

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    BBQ Powerlines

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    BBQ Wildfire

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    Birthday Flood

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    Birthday

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Online Video
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    Take Control

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    Thread

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    Legacy

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    The Best Planner Anthem (Captioned)

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    The Best Planner Soccer

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    The Best Planner Birthday

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    The Best Planner BBQ

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    The Best Planner Anniversary

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    The Best Planner Anthem

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    The Best Planner Big Game

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Live Announcer Copy
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    The Best Planner

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