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Building Futures

Building Futures Investing in your education and career can prepare you for a better future. Connect viewers to the education and support they need by helping them earn their high school equivalency, and celebrate Goodwill shoppers, whose purchases help fund job training and employment in their local community.

Job Training & Employment
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What It Addresses: PSAs explain how shopping at local Goodwill® stores supports critical job training, career, and community services in shoppers’ local communities throughout the U.S. and Canada.
Why It's Important: Today, over 6 million Americans are out of work, but every 25 seconds of each business day, someone earns a job with the help of Goodwill®, a nonprofit organization.
When To Air It: This is an important topic year-round.

High School Equivalency
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What It Addresses: PSAs inspire people to use the help that’s waiting at and earn their GED or other high school equivalency.
Why It's Important: There are limited opportunities for the more than 34 million American adults without a high school diploma.
When To Air It: Air this in the lead-up to the Back-to-School season.