Health & Wellness

Coronavirus Response

In response to the ongoing coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – has launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public about Coronavirus. The Coronavirus Response campaign includes a variety of research-based, targeted efforts focusing on mask use, social distancing, mental health, and more. These PSAs are intended to reach individual communities with messaging that resonates and addresses each audience’s unique motivators and barriers to action. Specific audiences include all Americans, conservatives, Black Americans, Hispanic Americans and Gen Z.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit

Share Campaign

AARP, Ad Council, Centers for Disease Control and Prevention (CDC), CDC Foundation, New York State, Infectious Diseases Society of America
iHeart Radio, Wordsworth & Booth, Viacom, Twitch, New York State, Amplifier, dentsu McGarrybowen, 3AM | Wild Card Creative Group, Complex Media, NBC Universal, Warner Media, R/GA, ViacomCBS, Entercom Communications Corporations, NY State Governor's Office, D Exposito and Partners, Big Star, Sesame Workshop
Our COVID-19 Messaging


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