Health & Wellness

Coronavirus Response

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In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit Coronavirus.gov.

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Sponsors
AARP, Ad Council, Centers for Disease Control and Prevention (CDC), CDC Foundation, New York State, Infectious Diseases Society of America
Agencies
iHeart Radio, Ad Council Content Studio, Wordsworth & Booth, Viacom, New York State, Hill Holliday, Amplifier, Bunny Lake, 3AM | Wild Card Creative Group, Group SJR, Grey New York, NBC Universal, R/GA, NY State Governor's Office, D Exposito and Partners, Big Star, Sesame Workshop, Blue Slate
Our COVID-19 Messaging

PROTECTION & PREVENTION

HIGH-RISK AWARENESS
Educate Americans about those who are most at risk of becoming seriously ill: older adults and people of any age who have serious underlying medical conditions.

SOCIAL DISTANCING
Motivate people to stay home and emphasize the importance of social distancing.

HYGIENE
Remind everyone to wash their hands, clean frequently touched surfaces, and simple hygiene tips.

FAMILY CARE
Reassure those surrounding you and know how to calmly and confidently prepare your loved ones.

MENTAL HEALTH

Fear, anxiety, and stress can overwhelm adults and children. Help your community cope with ads for teens, young adults, adults, and families.

SUPPORT

CAREGIVING
Help provide resources and guidance to those supporting an aging or older loved one

ENDING HUNGER
Support the millions that are facing food insecurity during these uncertain times.

ESSENTIAL WORKERS
Workers provide essential services and support to the public. Thank those for their dedication, resilience, and courage.

SAFETY

EMERGENCY PREP
Prepare Americans for the current circumstances as well as any potential forthcoming disasters.

PREVENT WILDFIRES
Encourage those who are spending time outdoors to keep wildfire prevention top of mind.

GUN SAFETY STORAGE
With children spending more time at home than ever, help keep households safe.

Assets

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