Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.
Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.
Since we launched in 2015 with the Emmy-winning “Skeletons” video, which has been viewed more than 170 million times, we’ve opened people’s hearts and changed people’s minds by celebrating diverse friendships, relationships, and families that break down barriers.
In 2016, we partnered with John Cena to reach new audiences, and in 2017, our video highlighting diverse couples on a stadium kiss-cam also went viral. In 2018, we debuted “Rising,” a short film co-written by Emmy winner Lena Waithe (Master of None, The Chi) and directed by David Nutter (Game of Thrones). The film asked: Why does it take a disaster to bring us together? Since its debut on SHOWTIME, Facebook, YouTube, and elsewhere, “Rising” has been viewed more than 22 million times.
Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.
With more than 370 million total video views, the campaign is proving to be memorable, engaging and impactful. Tracking studies show that three quarters of all Americans now believe there are things they can do to create a more accepting and inclusive environment (up from 61%), and 44% now believe supporting diversity and acceptance around race, gender, sexual orientation, religion, and disability is very important (up from 33%).
Key NGO partners—including Anti-Defamation League, Southern Poverty Law Center, Human Rights Campaign, Perception Institute, AARP, and AAPD—provide us with issue expertise and develop content for our website, in-school curriculums, and more.
We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.
Struggling with the ideal length of this entry. If the purpose of the site is to engage partners in this issue, then this will probably be the most visited campaign page and where potential partners will go to truly understand what the campaign is and does. At the same time, don't want it to be too long or bury the content.