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Safety

Gun Safety

About 43 percent of U.S. adults live in a household where there is a firearm, and about 4.6 million children in America live in homes with unsecured firearms.

The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.

Family fire is preventable, and this campaign tackles the issue head-on by encouraging gun owners to safely store their guns. We can all agree on the importance of preventing kids from having easy access to guns. Safe gun storage saves lives.

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Sponsors
Brady United
Agencies
Reframe, Wordsworth & Booth, Droga5

Assets

Television
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