Safety

Texting and Driving Prevention

Messaging while driving—whether sending a text, commenting on a photo, or connecting with friends via an app—is dangerous. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to message while driving.

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Sponsors
National Highway Traffic Safety Administration (NHTSA), State Attorney's General
Agencies
Pereira O'Dell, Tongal, Project Yellow Light

Assets

Television
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Radio
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Banner Print
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Out Of Home
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Online Video
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