Texting and Driving Prevention

Texting and driving is dangerous—that’s a fact. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to text and drive. Text and whatever. Just don’t text and drive.

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National Highway Traffic Safety Administration (NHTSA), State Attorney's General
Pereira O'Dell, Tongal, Project Yellow Light


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