Health & Wellness

COVID-19 Vaccine Education

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated.

While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated.

The It’s Up to You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence. It’s OK to have questions. We want to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.

To see common questions and get more vaccine information, visit our consumer site here: www.GetVaccineAnswers.org.

To learn more about the COVID-19 Vaccine Education Initiative and access partner toolkits, visit our industry partner page here: www.AdCouncil.org/COVID-Vaccine

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Sponsors
Ad Council, COVID Collaborative
Agencies
Alma, iHeart Radio, Ad Council Content Studio, Wordsworth & Booth, Group SJR, Deutsch, NBC Universal, JOY Collective, Inc., Pereira O'Dell, Facebook Creative Shop, Newfangled, Sesame Workshop, Saatchi & Saatchi
Our Vaccine Customized Creative
This is a multi-faceted effort with several distinct campaigns designed to reach different audiences, including – importantly – key communities who have been disproportionately affected by COVID-19.

Assets

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Radio
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