Marcus Knowles is the Marketing Director for Classic Dad, a media brand whose content is geared towards celebrating all things Dad culture - from humor to Dad jokes to news and lifestyle content. As a digital media partner, Classic Dad teamed up with the Ad Council in support of our Fatherhood Involvement campaign #DadJokesRule, distributing video content across platforms in additional to executing a Dad Joke contest on Classic Dad’s platforms.
Q: Social good ads pull at our heartstrings. What social good ad has made you cry or stand up and cheer?
MK: Having worked so closely with Ad Council on the #DadJokesRule campaign, this campaign is one that particularly stands out to me. You can’t help but laugh or smile when you see the kids telling their favorite Dad Jokes but also bringing to light the importance and impact a positive father figure can have on a kid.
Q: How do you or your team integrate social good into your work, or how do you think your brand is making the world a better place?
MK: Classic Dad in general embraces the Dad culture in a positive way through humor. Our goal and hope is that Classic Dad will become a platform in which individuals can take a break from the daily grind and take some time to laugh. We also loved the concept of the campaign, #DadJokesRule, so much that we extended its message and made an addition to our site where users can submit their favorite Dad Jokes to share.
Q: What was the greatest piece of advice someone gave you, and how did it end up helping you?
MK: Don’t sweat the small things, especially in advertising or marketing project planning. Almost never do things go according to plan, so be flexible and able to adjust on the fly.
Q: If you were giving a commencement speech to this year’s college graduates, what would you want them to know?
MK: Step out of your comfort zone, meet people and go out make friends different from your everyday normal life.
Q: How has your organization improved or innovated the digital landscape in the last year?
MK: I wouldn’t necessarily say we've innovated the digital landscape but we've taken something that was once thought to be embarrassing (Dad jokes, hacks, etc.) and brought to light the humorous side of the Dad culture through digital, which almost everyone can appreciate or identify with.
Q: What value(s) of your organization are you most proud of?
MK: I'm proud that we are selective in the partners that we choose to bring on and we work only with positive brands whose values align with ours.
Q: What can we look forward to from your organization this year?
MK: More funny content across platforms.
Q: In 40 years, what will people be nostalgic for?
MK: Desktop Computers
Q: Tell us what you hope to see more of or experience more of in the next year, using only emojis.