Coronavirus Support

Coronavirus Response
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What It Addresses: In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
Why It's Important: Creative assets focus on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message that we can be #AloneTogether.
When To Air It: Air this during this pandemic to help slow the spread.

Ending Hunger
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What It Addresses: The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies . Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
Why It's Important: These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout – including school closures and job disruptions – can present an even greater threat. Millions of Americans, including children, will turn to food banks for much-needed support.
When To Air It: Air this during this pandemic to help families in this time of urgent need.