COVID-19 Vaccine Education Initiative
The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.
Guided by the leading minds in science and medicine and fueled by the best talent in the private sector, the COVID-19 Vaccine Education Initiative is designed to reach different audiences, including communities of color who have been disproportionately affected by COVID-19.
Under the umbrella of the “It’s Up to You” campaign, we will ensure that Americans have accurate and timely information to answer their questions and concerns about vaccine side effects, efficacy, and clinical trials. Our goal is to shift the public mindset from vaccine concern to vaccine confidence.
To access the ‘It’s Up to You’ creative assets—including PSAs for TV, radio, digital, OOH and print—visit our campaign page here: www.AdCouncil.org/Campaign/Vaccine-Education
To see common questions and get more information on the vaccines, visit our consumer site here: www.GetVaccineAnswers.org
Overall, 40% of the general public falls into a movable middle – people who are hesitant to get a vaccine but are open to learning more. They want to know the vaccines are safe—and that the benefits outweigh the risk.
By bringing together the worlds of communications, media, business, and public health, we can transform life as we know it today and save hundreds of thousands of lives. It’s a big tent and there’s a critical role for everyone to play.
You can access our various toolkits below to get message guidance, language do’s and don’ts, audience insights, and assets. We hope you’ll leverage these tips and tools through your own channels to help increase vaccine confidence. Visit our toolkits here:
Want to get more involved in the COVID-19 Vaccine Education Initiative?
If you’re a brand or media, tech, advertising, marketing or entertainment company and want to get more involved, we’d love to hear from you. Fill out our partner form below and we’ll get in touch.
Vaccine Education Summit
Join us for our next briefing on Wednesday, June 2 from 1-2 p.m. For this briefing, we will focus on insights and messaging recommendations for two groups: Young Adults (18-29) and Parents of Children (12-15).
Your Questions Get Answered on COVID-19 Vaccines
This nationwide event will be part of a series of events meant to raise awareness of the COVID-19 vaccine work with the Black and Hispanic communities and complement the NBNA’s and the NAHN’s work in this same area.
May 6 , 2021 from 7 :00 p.m. – 8 :30 p.m. ET
Univision Town Hall
With Mother's Day fast approaching, this town hall gives us the opportunity to hear from women health professionals, influencers, and real people who have been actively getting their families vaccinated. Often in this community, women are on frontlines of making health decisions for their families and can be key in influencing family members, especially Latino males, in getting vaccinated.
Health Action Alliance
Tuesday April 20th 1-2pm
$94.8MMedia Support and Related Publicity, Across All Channels
3.8MSessions Driven to GetVaccineAnswers.org
39.2MEngagements With Messages via Social and Search