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Healthy Guidelines

Healthy Guidelines Motivate at risk adults to get their high blood pressure numbers to a healthy range and, for Lung Cancer Awareness Month, show the benefits of early detection through a new lung cancer screening for those at high risk of lung cancer.

High Blood Pressure Control

What It Addresses: PSAs highlight the consequences of high blood pressure and motivating people who've stopped following their high blood pressure management plan to partner with their doctor, get back on the plan, and get their numbers to a healthy range.
Why It's Important: Nearly half of American adults have high blood pressure and need to reduce it.
When To Air It: This is an important topic year-round.

Lung Cancer Screening

What It Addresses: PSAs from the American Lung Association urge former smokers to visit or speak with their doctor about getting screened.
Why It's Important: Lung Cancer is the #1 cancer killer of men and women. Approximately 8 million people in the U.S. are at high risk for lung cancer and are eligible for the new lung cancer screening. If everyone at high risk were screened, about 25,000 lives would be saved.
When To Air It: Air this in November for Lung Cancer Awareness Month.