Ad Council Media Standards Guide
This Media Standards Guide is your go-to resource for building creative for Ad Council campaigns and programs. Use it as you develop and adapt your work and give it a quick review before sharing materials with your campaign manager. It’s designed to make approvals smoother, support accessibility, and help ensure your creative is ready to run.
Media
Select a media type to learn more about the specs for each.
Pro Tip
Start here early, before production is underway. Aligning to specs upfront helps assets get built right the first time and keeps launches on track.
ADDITIONAL RESOURCES
Use these resources early to make sure your creative is built, cleared, and accessible from the start.
Logo Usage
Review placement, sizing, and clearance requirements.
Expiration Forms
Download fillable expiration forms required for campaign delivery.
Talent Forms
Download fillable talent forms for required usage and permissions.
Accessibility Resources
Tools and guidance for creating accessible creative.