Social Media
Social platforms evolve constantly, and so do their specs, formats, and user behaviors. Work closely with your Ad Council campaign team early to identify the most effective platform(s) and the right creative variations to build.
Agencies are encouraged to provide suggested post copy alongside assets, informed by platform guidelines such as character counts, safe areas, and accessibility considerations. Platform requirements change often. Use this guide as your foundation, then confirm placement-specific specs prior to trafficking to ensure compatibility.
Pro Tip
Social assets should be designed specifically for the platform, with best practices and user experience in mind, not treated as an afterthought or simple resize of banner creative.
At A Glance
For platform-specific requirements, please refer to the Digital Specs by Platform document.
Up-to-date information on social media image sizes and profile requirements can also be found in the Social Media Cheat Sheet.
For additional guidance on accessibility in social media, refer to the linked accessibility resources.
Up-to-date information on social media image sizes and profile requirements can also be found in the Social Media Cheat Sheet.
For additional guidance on accessibility in social media, refer to the linked accessibility resources.