COVID-19 Vaccine Education Initiative
The IntroText
The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.
Guided by the leading minds in science and medicine and fueled by the best talent in the private sector, the COVID-19 Vaccine Education Initiative is designed to reach different audiences, including communities of color who have been disproportionately affected by COVID-19.
Under the umbrella of the “It’s Up to You” campaign, we will ensure that Americans have accurate and timely information to answer their questions and concerns about vaccine side effects, efficacy, and clinical trials. Our goal is to shift the public mindset from vaccine concern to vaccine confidence.
To access the ‘It’s Up to You’ creative assets—including PSAs for TV, radio, digital, OOH and print—visit our campaign page here: www.AdCouncil.org/Campaign/Vaccine-Education
To see common questions and get more information on the vaccines, visit our consumer site here: www.GetVaccineAnswers.org
To learn more about how the initiative unfolded in real time, visit: The History of Our COVID-19 Vaccine Education Initiative
The Opportunity
Overall, 40% of the general public falls into a movable middle – people who are hesitant to get a vaccine but are open to learning more. They want to know the vaccines are safe—and that the benefits outweigh the risk.
Get involved
GET INVOLVED
By bringing together the worlds of communications, media, business, and public health, we can transform life as we know it today and save hundreds of thousands of lives. It’s a big tent and there’s a critical role for everyone to play.
You can access our various toolkits below to get message guidance, language do’s and don’ts, audience insights, and assets. We hope you’ll leverage these tips and tools through your own channels to help increase vaccine confidence. Visit our toolkits here:
Want to get more involved in the COVID-19 Vaccine Education Initiative?
If you’re a brand or media, tech, advertising, marketing or entertainment company and want to get more involved, we’d love to hear from you. Fill out our partner form below and we’ll get in touch.
A Day of Hope & Healing
Vaccine Education Summit
Join our next briefing on Wednesday, November 3rd from 1-2 p.m. This briefing will focus on public perception of FDA approval and booster shots as the Delta variant has shifted the realities of the pandemic once again.
We Might Be Laughing...But This Is Serious!
This virtual event will be a poignant and powerful conversation on Black folks and the COVID-19 Vaccines, infused with humor throughout to help drive further engagement and reach the younger audience. Humor has historically been one of the ways that the Black community processes difficult issues, so as the pandemic continues to disproportionately impact Black folks and other communities of color, we are going to utilize humor, information, and inspiration in a special way to reach people who we haven't reached yet.
Faith & Community Leaders COVID-19 Education Virtual Event
A Power Hour on Black Men's Health
Your Questions Get Answered on COVID-19 Vaccines
This nationwide event will be part of a series of events meant to raise awareness of the COVID-19 vaccine work with the Black and Hispanic communities and complement the NBNA’s and the NAHN’s work in this same area.
May 6 , 2021 from 7 :00 p.m. – 8 :30 p.m. ET
Univision Town Hall
With Mother's Day fast approaching, this town hall gives us the opportunity to hear from women health professionals, influencers, and real people who have been actively getting their families vaccinated. Often in this community, women are on frontlines of making health decisions for their families and can be key in influencing family members, especially Latino males, in getting vaccinated.
Health Action Alliance
Tuesday April 20th 1-2pm
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$274MMedia Support and Related Publicity, Across All Channels
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12MSessions Driven to GetVaccineAnswers.org
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138MEngagements With Messages via Social and Search
