Creators for Good
Influencing social change.
Who We Are
As the Ad Council’s in-house talent engagement arm, Creators for Good is the premier partner for mobilizing trusted messengers as champions for today’s most pressing social causes. We know the messenger is just as important as the message itself.
Our research-informed approach enables us to identify the right trusted messengers to reach campaign audiences and deliver high-impact storytelling with authenticity at the core. From A-list celebrities to community leaders, athletes, subject matter experts and digital creators, our partners are crucial to how we cut through the noise and drive lasting change.
Our research-informed approach enables us to identify the right trusted messengers to reach campaign audiences and deliver high-impact storytelling with authenticity at the core. From A-list celebrities to community leaders, athletes, subject matter experts and digital creators, our partners are crucial to how we cut through the noise and drive lasting change.
Our Impact
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50+
Causes -
3.5K+
Talent Partnerships -
350M+
People Reached
Our Partners
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Talent Partners
- Top talent agencies such as William Morris Endeavor, United Talent Agency and Creative Artists Agency connect Creators for Good with leading talent nationwide.
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Influencer Networks
- Our influencer network partners help identify the right trusted messengers to amplify the causes we support.
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Social Platforms
- We partner with major social platforms such as Meta, TikTok and YouTube to maximize reach and engagement with our target audience.
Don't Just Take Our Word For It
Laurie Hernandez on Mental Health Campaign, Studying Acting
Gold medal-winning Olympic gymnast Laurie Hernandez joins TODAY to talk about being part of the Love, Your Mind campaign.
Megan Thee Stallion Urges ‘Check in On Your Friends’ for Seize the Awkward PSA
Megan Thee Stallion opened up on her mental health journey for the latest PSA video for “Seize the Awkward” in partnership with the Ad Council.
Ad Council Highlights Veterans Sharing Their Mental Health Challenges
The work by GSD&M is part of the ‘Don’t Wait, Reach Out’ effort.
Work With Us
Whether you’re a creator, brand, nonprofit, talent agency or media company, contact us to explore how we can work together. Email creatorsforgood@adcouncil.org.