The messenger is as important as the messenger itself. Creators for Good is the Ad Council’s in-house talent engagement arm. We partner with celebrities, digital creators, musicians, athletes, gamers, podcasters and other trusted messengers to champion social issues. By matching the right talent to the right cause, we create year-round brand ambassadors for the Ad Council's campaigns and social issues.
Who We Are
We connect top talent with social causes to create exponential change. Creators develop original content for their channels, star in national advertising campaigns, and participate in high-profile media opportunities, conferences, and thought leadership events.
Our Creators
Scroll through the gallery below to check out a few of our recent partnerships.
Partner with Us
Work with the Creators for Good team to develop content that will create real social change on issues that are important to you, including mental health, overdose prevention, gun violence prevention and anti-hate.