Media & Marketing Partners
The Ad Council has always been where the industry goes to give back. We recognize that when we work together, we are greater than the sum of our parts, and can create an unstoppable force for good. We match the right cause with the right partners to create powerful media campaigns that inspire action and improve lives.
Partnerships in the News
First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay
The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format
March 5, 2025
The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues
Industry Leaders Come Together and Harness the Power of AI, Immersive Experiences and Web3 for Positive Change
December 12, 2023
The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health
The Ad Council’s Sound It Out campaign is collaborating with Amazon to introduce “When You Can’t Say It, Play It,” inviting parents and caregivers to check in on their teen’s emotional wellbeing through music.
April 13, 2023
Working Together
Want to partner with the Ad Council? We bring together the brightest minds in communications to create change around America’s most vital issues. There are so many ways we can work together, here’s just a few examples:
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Donated Media
- Donate media to support Ad Council's campaigns on your platform, raising awareness for pressing social issues that impact your audience and constituents.
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Innovation and Beta Testing
- Select Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale.
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Content Development
- Develop platform-specific content on issues important to your audience. We can work with your internal studio to develop custom video, podcasts, chatbots and more.
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Gaming Partnerships
- Select Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale
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In-Show Integration
- Integrate an Ad Council campaign issue into your owned & operated original programming.
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Experiential & Events
- Develop a custom live activation or event in partnership with one of our campaign causes.
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let's talk about how we can partner to help change the world.
Partnerships Case Studies
What Adoption Taught Me
Ad Council & The Atlantic Case Study
Hungry to Help
Ad Council and Facebook Bring Attention to Summer Hunger
Special Delivery
Stuff You Should Know Helps Ad Council Share the Meals on Wheels Story
End Family Fire
Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr