Media & Marketing Partners
Media & Marketing Partners
The Ad Council has always been where the industry goes to give back. We recognize that when we work together, we are greater than the sum of our parts, and can create an unstoppable force for good. We match the right cause with the right partners to create powerful media campaigns that inspire action and improve lives.
The Ad Council partnership is extremely important and meaningful to us. It allows us to continue to share accurate and educational information from the Ad Council while continuing to inspire our Pinners. Our missions align perfectly.
Colleen Stauffer, Global Creator & Business Marketing, Pinterest
Sparking progress on key public initiatives in partnership with the Ad Council team is an important and fulfilling part of my career and charter as a purpose-driven marketer. We've collaborated on thoughtful and innovative ways to raise awareness and participation through the Twitter platform, elevated the conversation, and had fun in the process. So much more to do but I'm proud of the strides we continue to make together.
Robin Tilotta, Director of Consumer Marketing, Twitter
Given our demographic, we have a unique responsibility to provide Snapchatters with content, creative tools and experiences on some of the most important issues we face today. We're grateful for our partnership with AdCouncil for providing creative, messaging and campaign expertise that helps us thoughtfully approach how we support our community as they use Snapchat to express themselves and stay connected with their close friends and loved ones.
Sofia Gross, Public Policy Manager, Political, Government + Non-Profit Partnerships, Snap Inc.
By working with Ad Council, we are able to promote some of the most important causes and organizations of our time through impactful storytelling on Facebook and Instagram. With the inspirational campaigns produced by Facebook’s Creative Shop alongside our marketing and measurement efforts, we are able to deliver on the promise of ‘advertising for good’ by connecting people across America with the causes that Ad Council supports.
Jennifer Helm, Partner Manager, Facebook
Working with Ad Council is a true pleasure because everyone is so passionate and dedicated to making a significant impact on society. The causes are ones that make a difference, and the organization is able to bring everyone in the industry together to work towards the same goals. Partnering with Ad Council allows us to do our part and contribute meaningfully, which we feel is our responsibility.
John Dodini, Head of Business Development, Gfycat
Partnerships in the News
Those leftovers that get dumped uneaten, that tub of yogurt way past its expiration date, and the bunch of celery you ambitiously bought for a recipe that...
The Ad Council has teamed up with charity Feeding America and Facebook Creative Shop to raise awareness of U.S. children facing hunger in the summer by way of an ice-cream truck.
Want to partner with the Ad Council? We bring together the brightest minds in communications to create change around America’s most vital issues. There are so many ways we can work together, here’s just a few examples:
Donated MediaDonate media to support Ad Council's campaigns on your platform, raising awareness for pressing social issues that impact your audience and constituents.
Innovation and Beta TestingSelect Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale.
Content DevelopmentDevelop platform-specific content on issues important to your audience. We can work with your internal studio to develop custom video, podcasts, chatbots and more.
Gaming PartnershipsSelect Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale
In-Show IntegrationIntegrate an Ad Council campaign issue into your owned & operated original programming.
Experiential & EventsDevelop a custom live activation or event in partnership with one of our campaign causes.
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let's talk about how we can partner to help change the world.
Meet Our Champions
Our partners are an incredible force for good. Check out a few of our champions for good.
is the founder of Black in Film and a creative producer and friend of the Ad Council, who's developed engaging ads in partnership with Amazon, Kingsford and Nike.
Nate Nichols & Steffi Behringer
are co-founders of Allyship and Action and hosted a virtual two-day summit that was focused on dismantling systemic racism in the advertising industry.
is Co-Founder and Creative Chairman of Periera O'Dell. He's served as an Ad Council board member for the past five years, and has created work for a range of Ad Council campaigns including Texting & Driving Prevention, Recycling and Coronavirus Response.
is Senior Vice President of People Development at LiveIntent and has helped to fuel lasting partnerships on numerous Ad Council campaigns including Coronavirus Response, Love Has No Labels and Autism Awareness.
Partnerships Case Studies