Media & Marketing Partners
Media & Marketing Partners
The Ad Council has always been where the industry goes to give back. We recognize that when we work together, we are greater than the sum of our parts, and can create an unstoppable force for good. We match the right cause with the right partners to create powerful media campaigns that inspire action and improve lives.
Partnerships in the News
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Alexa has a new skill to help you throw away less food (and money)
Those leftovers that get dumped uneaten, that tub of yogurt way past its expiration date, and the bunch of celery you ambitiously bought for a recipe that...
This Ice Cream Truck is Raising Awareness of Kids' Summer Hunger in the U.S.
The Ad Council has teamed up with charity Feeding America and Facebook Creative Shop to raise awareness of U.S. children facing hunger in the summer by way of an ice-cream truck.
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Working Together
Want to partner with the Ad Council? We bring together the brightest minds in communications to create change around America’s most vital issues. There are so many ways we can work together, here’s just a few examples:
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Donated Media
- Donate media to support Ad Council's campaigns on your platform, raising awareness for pressing social issues that impact your audience and constituents.
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Innovation and Beta Testing
- Select Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale.
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Content Development
- Develop platform-specific content on issues important to your audience. We can work with your internal studio to develop custom video, podcasts, chatbots and more.
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Gaming Partnerships
- Select Ad Council to test your new ad products, targeting tactics, measurement and any other new capabilities your company is hoping to bring to market and scale
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In-Show Integration
- Integrate an Ad Council campaign issue into your owned & operated original programming.
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Experiential & Events
- Develop a custom live activation or event in partnership with one of our campaign causes.
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let's talk about how we can partner to help change the world.
Meet Our Champions
Our partners are an incredible force for good. Check out a few of our champions for good.
Partnerships Case Studies
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What Adoption Taught Me
Ad Council & The Atlantic Case Study
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Hungry to Help
Ad Council and Facebook Bring Attention to Summer Hunger
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Special Delivery
Stuff You Should Know Helps Ad Council Share the Meals on Wheels Story
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End Family Fire
Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr