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Hunger. Family fire. Natural disasters. Diversity and inclusion. These issues don’t just affect single individuals—they affect entire communities. Read on to learn more about our industry-leading community campaigns that bring people together in times of tragedy and rebuilding.
Over the past year, America has faced the worst economic downturn since the Great Depression. People in need of financial assistance may not know which assistance programs they qualify for or how to navigate them. Some may feel shame in asking for help, or struggle with their mental health in their time of need.

211 is a one-stop resource for help accessing essential resources we all deserve, including federal, state, and local benefits. The 211 Benefits Awareness campaign raises awareness of 211 as a guiding light in each community, ready to help curate resources and advocate for those in need to help build a better life.

The campaign encourages audiences to call the 211 helpline or visit 211.org to get connected and get help.
Racism and oppression have historically impacted and continue to profoundly affect Black and Brown communities and the nation at large. The pandemic has drawn further light to racial inequities, including a rise in anti-Asian hate. The Ad Council is committed to using our platform to support other external organizations dedicated to dismantling systemic racism and injustice.

In this series, we’re spotlighting content created by these organizations that will help spark more dialogue and action around racial justice. We hope you’ll take the time to learn more about these organizations and the great work that they’re doing.

Courageous Conversation Global Foundation’s Not a Gun Campaign

Black people are 3X more likely than white people to be killed by the police. The award-winning Not a Gun campaign from Courageous Conversation Global Foundation aims to address the systemic issue of police brutality against people of color by highlighting unconscious racial bias.

The Asian American Foundation’s See Us Unite Campaign

See Us Unite is a cultural campaign designed to accelerate impact and expand support for the AAPI community through solidarity and education. From the sciences to the arts, from sports to public service, these spots highlight how Asian Americans have had a long history of making meaningful contributions to American society.

IPG Dxtra’s Dear White Parents Campaign

For generations, Black and Brown parents have discussed racism with their children to prepare them to deal with the racism they are likely to face. Conversely, a recent survey indicates that many White parents haven’t spoken with their children about race and racism. People’s views of race are influenced by their parents, resulting in inter-generational impact. To help raise an anti-racist generation, Dear White Parents is a new public awareness campaign from IPG Dxtra that encourages more white parents to talk to their children about racism early and often.
We’ve all had moments where we’ve felt we didn’t belong, but for people who moved to this country, that feeling lasts more than a moment. We all want to feel safe and included in the community we call home, but today, too many of our neighbors experience exclusion, isolation, harassment, and even violence on the basis of their identity.

Belonging Begins with Us is a new campaign with PSAs that empower viewers to foster a more welcoming nation where everyone - regardless of background - feels they belong. Each of us has the power to welcome others into our communities.

Visit BelongingBeginsWithUs.org to read real stories of welcoming and belonging from across the country and find ways to get involved in your own community.
Millions of people are impacted each year by natural disasters. The best way to help those affected is by donating money rather than goods. Financial donations help support communities in the immediate aftermath of a disaster and are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

This campaign enables us to get into market quickly, usually within a few days of a disaster, when funds are needed most. It’s been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal.

We drive consumers to SupportDisasterRelief.org and encourage donations to the victims of specific disasters as they happen, with funds distributed through GlobalGiving.
Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.

“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.

Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.

In 2019, over 1.6M people visited ShelterPetProject.org to find an adoptable pet near them.
What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.
These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout—including school closures and job disruptions—can present an even greater threat. Millions of Americans, including children, will turn to food banks for much needed support.

As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.
There are 48 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. On average, caregivers provide 23 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 870,000 children and youth that have been adopted from the U.S. foster care system since 2004.