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Millions of people are impacted each year by natural disasters. The best way to help those affected is by donating money rather than goods. Financial donations help support communities in the immediate aftermath of a disaster and are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

This campaign enables us to get into market quickly, usually within a few days of a disaster, when funds are needed most. It’s been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal.

We drive consumers to SupportDisasterRelief.org and encourage donations to the victims of specific disasters as they happen, with funds distributed through GlobalGiving.
Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.

“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.

Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.

In 2019, over 1.6M people visited ShelterPetProject.org to find an adoptable pet near them.
Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not.

The Fatherhood Involvement campaign encourages dads to take an active role in the lives of their children. PSAs ask dads to show off their best moves and "Dance Like a Dad," communicating that their presence is essential to their children’s well-being, and that even the smallest moments can make the biggest difference.

All PSAs direct audiences to visit www.fatherhood.gov for parenting tips, fatherhood programs and other resources.
These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout—including school closures and job disruptions—can present an even greater threat. Millions of Americans, including children, will turn to food banks for much needed support.

As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Since we launched in 2015 with the Emmy-winning “Skeletons” video, which has been viewed more than 170 million times, we’ve opened people’s hearts and changed people’s minds by celebrating diverse friendships, relationships, and families that break down barriers.

In 2016, we partnered with John Cena to reach new audiences, and in 2017, our video highlighting diverse couples on a stadium kiss-cam also went viral. In 2018, we debuted “Rising,” a short film co-written by Emmy winner Lena Waithe (Master of None, The Chi) and directed by David Nutter (Game of Thrones). The film asked: Why does it take a disaster to bring us together? Since its debut on SHOWTIME, Facebook, YouTube, and elsewhere, “Rising” has been viewed more than 22 million times.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

With more than 370 million total video views, the campaign is proving to be memorable, engaging and impactful. Tracking studies show that three quarters of all Americans now believe there are things they can do to create a more accepting and inclusive environment (up from 61%), and 44% now believe supporting diversity and acceptance around race, gender, sexual orientation, religion, and disability is very important (up from 33%).

Key NGO partners—including Anti-Defamation League, Southern Poverty Law Center, Human Rights Campaign, Perception Institute, AARP, and AAPD—provide us with issue expertise and develop content for our website, in-school curriculums, and more.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.

Struggling with the ideal length of this entry. If the purpose of the site is to engage partners in this issue, then this will probably be the most visited campaign page and where potential partners will go to truly understand what the campaign is and does. At the same time, don't want it to be too long or bury the content.
There are 40 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. Many caregivers provide up to 20 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
Since 2004, we’ve partnered with AdoptUSKids and the U.S. Department of Health and Human Services Children’s Bureau to encourage the adoption of children from foster care, reminding prospective parents that “you don’t have to be perfect to be a perfect parent.”

In recent years, the award-winning campaign has focused on the adoption of teens who are less likely to be adopted and face greater risk of aging out of the foster care system. The campaign reminds us that no matter your age, we all need family. Teens that have been adopted from foster care with a permanent family are more likely to graduate, go to college, and be more emotionally secure than their peers that have aged out of foster care without the love and support of family.

Inspired by real stories, the work illustrates that adopting a teen from foster care can create life-changing moments for both the child and parents.

Over the last 15 years, we’ve seen incredible success—more than 30,000 kids once listed on AdoptUSKids.org have now been placed in their forever homes.