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Hunger. Family fire. Natural disasters. Diversity and inclusion. These issues don’t just affect single individuals—they affect entire communities. Read on to learn more about our industry-leading community campaigns that bring people together in times of tragedy and rebuilding.
Racism and oppression have historically impacted and continue to profoundly effect Black and brown communities and the nation at large. The Ad Council is committed to using our platform to support other external organizations dedicated to dismantling systemic racism and injustice.

In this series, we’re spotlighting content created by these organizations that will help spark more dialogue and action around racial justice. We hope you’ll take the time to learn more about these organizations and the great work that they’re doing. You can see the first few pieces of content in our Racial Justice Series below, and stay tuned for more additions throughout the year.

Equal Justice Initiative

We must confront our history of racial injustice before we can repair its painful legacy. The campaign from the Equal Justice Initiative encourages Americans to address our legacy of racial inequality as a first step to truth and justice.

Courageous Conversation Global Foundation’s Not a Gun Campaign

Black people are 3X more likely than white people to be killed by the police. The award-winning Not a Gun campaign from Courageous Conversation Global Foundation aims to address the systemic issue of police brutality against people of color by highlighting unconscious racial bias.
We’ve all had moments where we’ve felt we didn’t belong, but for people who moved to this country, that feeling lasts more than a moment. We all want to feel safe and included in the community we call home, but today, too many of our neighbors experience exclusion, isolation, harassment, and even violence on the basis of their identity.

Belonging Begins with Us is a new campaign with PSAs that empower viewers to foster a more welcoming nation where everyone - regardless of background - feels they belong. Each of us has the power to welcome others into our communities.

Visit BelongingBeginsWithUs.org to read real stories of welcoming and belonging from across the country and find ways to get involved in your own community.
Millions of people are impacted each year by natural disasters. The best way to help those affected is by donating money rather than goods. Financial donations help support communities in the immediate aftermath of a disaster and are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

This campaign enables us to get into market quickly, usually within a few days of a disaster, when funds are needed most. It’s been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal.

We drive consumers to SupportDisasterRelief.org and encourage donations to the victims of specific disasters as they happen, with funds distributed through GlobalGiving.
Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.

“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.

Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.

In 2019, over 1.6M people visited ShelterPetProject.org to find an adoptable pet near them.
What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the everyday struggles and victories of being a dad to give all fathers the confidence and encouragement to keep going. The campaign hashtag “#Dadication” is part of an ongoing effort to encourage dads to play an active role in their children’s lives.

All PSAs direct audiences to visit www.fatherhood.gov for parenting tips, fatherhood programs and other resources.

These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout—including school closures and job disruptions—can present an even greater threat. Millions of Americans, including children, will turn to food banks for much needed support.

As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. Updated PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.
Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.
There are 48 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. On average, caregivers provide 23 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 870,000 children and youth that have been adopted from the U.S. foster care system since 2004.