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Hunger. Family fire. Natural disasters. Diversity and inclusion. These issues don’t just affect single individuals—they affect entire communities. Read on to learn more about our industry-leading community campaigns that bring people together in times of tragedy and rebuilding.

Belonging Begins With Us

We’ve all had moments where we’ve felt we didn’t belong, but for people who moved to this country, that feeling lasts more than a moment. We all want to feel safe and included in the community we call home, but today, too many of our neighbors experience exclusion, isolation, harassment, and even violence on the basis of their identity.

Belonging Begins with Us is a new campaign with PSAs that empower viewers to foster a more welcoming nation where everyone - regardless of background - feels they belong. Each of us has the power to welcome others into our communities.

Visit to read real stories of welcoming and belonging from across the country and find ways to get involved in your own community.
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Disaster and Crisis Relief

The best way to help those affected by a humanitarian crisis and natural disaster is by donating money rather than goods. Financial donations help support communities in crisis and in the immediate aftermath of a disaster. Financial donations are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

The number of forcibly displaced people has hit a record high with over 84 million people forced to flee from their homes due to conflicts and persecution. At this moment, millions of refugees and displaced people from  Afghanistan,  Syria,  Yemen , Sudan, and Ukraine are facing the most challenging moment of their lives. Audiences are encouraged to support refugees at

For communities impacted by natural disasters, like the recent Hawai’i wildfires, Hurricanes Idalia and Ian, and the earthquakes in Morocco, Turkey, and Syria, it is important to encourage audiences to support disaster relief efforts through cash donations. This campaign drives audiences to to disaster-specific relief funds through GlobalGiving to help support these communities in crisis in the immediate aftermath of a disaster and for their longer-term recovery.
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Fatherhood Involvement

What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit for parenting tips, fatherhood programs, and other resources.
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Ending Hunger

Nearly 34 million people in America experience food insecurity. That’s nearly 1 in 10 individuals facing hunger, including 1 in 8 children. Food nourishes more than just our bodies—it also nourishes our futures. The Ending Hunger campaign highlights what we can achieve when we have reliable access to nutritious meals. The campaign PSAs inspire audiences to join Feeding America in the movement to end hunger, ensuring that our neighbors facing hunger are able to access the nutritious foods we all need to thrive.

Feeding America supports tens of millions of people who experience food insecurity to access nutritious food and resources. The Feeding America network consists of food banks, pantries, meal programs, state associations, and the Feeding America national organization working together alongside communities to end hunger.
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Diversity & Inclusion

Hate crimes are on the rise, and yet 85% of Americans consider themselves unprejudiced.

Bias and discrimination are among the most pressing issues facing our nation today. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Throughout its duration, Love Has No Labels has opened a dialogue about our implicit biases—our assumptions, stereotypes, and unintentional actions toward others based on their perceived differences or labels—and erodes those biases by flooding the market with diverse images of love.

We believe love is the most powerful force to overcome bias. Together, we can create a more inclusive world.
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Caregiver Assistance

There are 48 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. On average, caregivers provide 23 hours of care a week, the equivalent of an unpaid, part-time job.

Since 2011, we have encouraged caregivers to care not only for their loved ones, but also for themselves. To date, the campaign has targeted several audiences: general market women age 40 to 60, male caregivers age 35 to 60, and Hispanic/Latino and African American/Black caregivers with an emphasis on women ages 35 to 60.

The campaign directs viewers to AARP’s Family Caregiving site, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
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Family in football outfits

Adoption from Foster Care

Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system since 2004.
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Supporting Pets in Your Community

There is nothing like the unique bond pets and their people share. But when we face unexpected challenges in life, so do our pets. There is no gesture too small or too big to help keep pets and their people together—whether it’s donating a bag of kibble, sharing a post of a lost pet, or welcoming a foster pet into your home, every bit of kindness counts.

The Supporting Pets in Your Community campaign PSAs feature touching stories that demonstrate how even small acts of generosity can help pets and families in your community remain together, where they belong.

PSAs direct audiences to, where they can learn more ways to help local pets and their people.
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