Community

The U.S. labor market has a perceived shortage of qualified workers, yet millions of workers with in-demand skills are being overlooked, undervalued, and filtered out before even being considered. We call these over 70 million workers STARs: workers Skilled Through Alternative Routes. STARs make up 50% of the U.S. workforce and have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor’s degree.

STARs face a "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree. Lack of alumni networks, biased algorithms, degree screens, stereotypes, and misperceptions all contribute to the paper ceiling, creating barriers to upward economic mobility for STARs, even though they have demonstrated skills for higher-wage work.

It's time to let STARs shine. Run these PSAs to help Employers and STARs tear the paper ceiling and join the movement at TearThePaperCeiling.org.

We’ve all had moments where we’ve felt we didn’t belong, but for people who moved to this country, that feeling lasts more than a moment. We all want to feel safe and included in the community we call home, but today, too many of our neighbors experience exclusion, isolation, harassment, and even violence on the basis of their identity.

Belonging Begins with Us is a campaign with PSAs that empower viewers to foster more welcoming communities where everyone - regardless of background - feels they belong. Each of us has the power to welcome others into our communities.

Visit BelongingBeginsWithUs.org to read real stories of welcoming and belonging from across the country and find ways to get involved in your own community.

The best way to help those affected by a humanitarian crisis and natural disaster is by donating money rather than goods. Financial donations help support communities in crisis and in the immediate aftermath of a disaster. Financial donations are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

For communities impacted by natural disasters, like the recent Los Angeles, California wildfires, Hurricanes Idalia and Ian, and the earthquakes in Morocco, Turkey, and Syria, it is important to encourage audiences to support disaster relief efforts through cash donations. This campaign drives audiences to SupportDisasterRelief.org to disaster-specific relief funds through GlobalGiving to help support these communities in crisis in the immediate aftermath of a disaster and for their longer-term recovery.

The number of forcibly displaced people has hit a record high with over 84 million people forced to flee from their homes due to conflicts and persecution. At this moment, millions of refugees and displaced people from  Afghanistan,  Syria,  Yemen , Sudan, and Ukraine are facing the most challenging moment of their lives. Audiences are encouraged to support refugees at SupportCrisisRelief.org.

What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.

An estimated 47 million people in America experience food insecurity. That’s 1 in 7 individuals facing hunger, including 1 in 5 children. Food nourishes more than just our bodies—it also nourishes our futures. The Ending Hunger campaign highlights what we can achieve when we have reliable access to nutritious meals. The campaign PSAs inspire audiences to join Feeding America in the movement to end hunger, ensuring that our neighbors facing hunger are able to access the nutritious foods we all need to thrive.

Feeding America supports tens of millions of people who experience food insecurity to access nutritious food and resources. The Feeding America network consists of food banks, pantries, meal programs, state associations, and the Feeding America national organization working together alongside communities to end hunger.

Love Has No Labels is a movement to promote equality for all Americans. We believe love is the most powerful force to bring people together. And together, we can create a society where every person is treated with equal dignity and respect.

Since we launched in 2015, we’ve opened people’s hearts and changed people’s minds by celebrating diverse friendships and families that break down barriers and build connections.

Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. But no matter our age, we never outgrow the need for family, and the teenage years are an especially critical time for parental help and guidance.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 1,000,000 children and youth that have been adopted from the U.S. foster care system since 2004.