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Whether our education PSAs are helping one of the 34 million adults without a high school diploma learn about high school equivalency options, encouraging girls to get excited about STEM, or guiding those who lost jobs in the pandemic toward certification programs that could help them find a new career path, we believe it’s never too late to educate.

High School Equivalency

For more than 29 million American adults without a high school diploma, opportunities are limited. Many are living in poverty, but it's not too late to go back to school. As an evolution of the Finish Your Diploma campaign, the new work, Yearbook, highlights the impact that going back to school and getting your High School Equivalency can have on your loved ones and community. Taking the steps to go back to school and get your GED can help you and your loved ones have a brighter future.

Since 2010, has connected over two million people with free adult education classes to help them earn their high school equivalency so that they can connect to a better tomorrow. Visit the site to learn more about resources to help with graduation, connect with free classes, and learn more about other graduate stories.
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Saving for Retirement

America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

86 percent of working adults understand the importance of preparing for retirement, but only about 40 percent feel they are prepared to retire.

Since 2017, we have empowered adults 40 to 60 to prepare for their retirement. The Ad Council and AARP have collaborated to create "This Is Pretirement" a new national campaign that encourages those nearing retirement to plan for their financial future. This campaign directs viewers to where they can take a simple quiz to help them gain clarity on their current financial situation. They’ll then receive a free, personalized retirement savings action plan to help them take control of their financial future.
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Transforming Hiring & Diversifying Talent

The U.S. labor market has a perceived shortage of qualified workers, yet millions of workers with in-demand skills are being overlooked, undervalued, and filtered out before even being considered. We call these over 70 million workers STARs: workers Skilled Through Alternative Routes. STARs make up 50% of the U.S. workforce and have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor’s degree.

STARs face a "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree. Lack of alumni networks, biased algorithms, degree screens, stereotypes, and misperceptions all contribute to the paper ceiling, creating barriers to upward economic mobility for STARs, even though they have demonstrated skills for higher-wage work.

It's time to let STARs shine. Run these PSAs to help Employers and STARs tear the paper ceiling and join the movement at
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