Research shows that young girls enjoy subjects like science, technology, engineering, and math (STEM), but as they get older, they start to feel that STEM isn’t for them.

While women make up half of the U.S. college-educated workforce, they hold only a little over a fourth of all STEM jobs. So why aren’t more young women starting careers in STEM? When we asked Gen Z girls, they said STEM jobs weren’t cool, diverse, or smart…and just not for them.

Research shows that approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in that interest.

“She Can STEM” inspires middle school girls to stick with it by showcasing female role models in a variety of STEM fields. Our campaign gives girls from 11 to 15 the inspiration they need to see themselves in STEM.
America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

People 50 and older are the fastest growing age segment in America, and they can expect to pay for a longer retirement. Yet nearly seven in 10 Americans approaching retirement having less than a year’s income saved.

Since 2017, we have empowered adults 45 to 60 to prepare for their retirement. The campaign directs viewers to a three-minute online chat with Avo, a friendly digital retirement coach. After completing the chat, viewers receive a personalized retirement savings action plan with free tips to help them take charge of their financial futures today.