Whether you’ve lost your job or are starting a new career, now is the time to develop in-demand skills and embrace new ways of learning them. The campaign encourages people who are facing a career change – whether unemployed, underemployed or just starting out – you can start on the path toward learning new skills.

Featuring stories from real individuals who found fulfilling careers after embracing new ways of learning and building in-demand skills, the Find Something New –campaign created in collaboration with Apple, IBM and the White House – helps Americans of all ages, experiences and backgrounds develop their career skills in new and flexible ways, so they can get back on their feet today and thrive tomorrow.

There’s more than one path to a new career. Find yours at
Research shows that young girls enjoy subjects like science, technology, engineering, and math (STEM), but as they get older, they start to feel that STEM isn’t for them.

While women make up half of the U.S. college-educated workforce, they hold only a little over a fourth of all STEM jobs. So why aren’t more young women starting careers in STEM? When we asked Gen Z girls, they said STEM jobs weren’t cool, diverse, or smart…and just not for them.

Research shows that approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in that interest.

“She Can STEM” inspires middle school girls to stick with it by showcasing female role models in a variety of STEM fields. Our campaign gives girls from 11 to 15 the inspiration they need to see themselves in STEM.
America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

People 50 and older are the fastest growing age segment in America, and they can expect to pay for a longer retirement. Yet nearly seven in 10 Americans approaching retirement having less than a year’s income saved.

Since 2017, we have empowered adults 45 to 60 to prepare for their retirement. The campaign directs viewers to a three-minute online chat with Avo, a friendly digital retirement coach. After completing the chat, viewers receive a personalized retirement savings action plan with free tips to help them take charge of their financial futures today.
For more than 34 million American adults without a high school diploma, opportunities are limited. Many are living in poverty. But it’s not too late.

Since 2010, has connected more than one million people with free adult education classes to help them earn their high school equivalency, so they can connect to a better tomorrow.