"Donate Stuff. Create Jobs."
Today, 8.9 million Americans are out of work. And nearly 15 percent of the workforce is underemployed—which includes part-time workers who would prefer full-time employment.
In 2013, 261,875 people in the United States and Canada obtained employment as a result of Goodwill’s career services programs. Through 165 local, independent headquarters, Goodwill provides employment training, job placement and other community-based services (such as financial education and youth mentoring) to more than 9.8 million people each year.
Goodwill sells donated goods through nearly 3,000 retail stores across the U.S. and Canada. In 2013, Goodwill generated $3.79 billion in sales revenue, which was used to provide job training, employment placement services and other programs. In an effort to encourage donations and increase revenue, the Ad Council teamed up with Goodwill to show audiences how donations of clothing and household items can support job growth in their communities.
The Ad Council worked with Saatchi & Saatchi to produce public service advertisements that feature a variety of inspiring scenes—someone who has just landed a new job; someone who is gratified by preparing a box of goods to donate; and someone who leaves the house for a fulfilling first day at work—to demonstrate how donations impact members of the community. Additionally, an animated PSA, “How We Do It,” provides audiences a snapshot of the process from drop-off of a donation to job creation.
All PSAs conclude with the tagline, “Donate Stuff. Create Jobs,” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.