"Donate Stuff. Create Jobs."
Today, 8.9 million Americans are out of work. And nearly 15 percent of the workforce is underemployed—which includes part-time workers who would prefer full-time employment.
In 2015, Goodwill helped place more than 312,000 in jobs in the United States and Canada. Through 165 local, independent headquarters, Goodwill provided employment training, job placement and other community-based services (such as financial education and youth mentoring) to more than 37.3 million people in 2015.
Goodwill sells donated goods through 3,200 retail stores across the U.S. and Canada. Goodwill channels 85.8% of sales revenue from donated goods to provide job training, employment placement services and other programs. In an effort to encourage donations and increase revenue, the Ad Council teamed up with Goodwill to show audiences how donations of clothing and household items can support job growth in their communities.
The Ad Council worked with Saatchi & Saatchi to produce public service advertisements that feature a variety of inspiring scenes—someone who has just landed a new job; someone who is gratified by preparing a box of goods to donate; and someone who leaves the house for a fulfilling first day at work—to demonstrate how donations impact members of the community.
All PSAs conclude with the tagline, “Donate Stuff. Create Jobs,” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.