Champions for Good

By Lonny Pugh
As part of our ongoing COVID-19 Vaccine Education Initiative, director and producer Deborah Riley Draper recently worked with the Ad Council and JOY Collective to create a short-form documentary that highlights stories from descendants of the U.S. Public Health Services Syphilis Study at Tuskegee. Her film provides the opportunity for audiences to hear directly from the families impacted by the study and explores what current generations can learn from the experience to build confidence in public health within Black communities, especially as it relates to the COVID-19 vaccines.
September 10, 2021
By Lonny Pugh
This year marks the 10th anniversary of the partnership between the Ad Council and Project Yellow Light, an organization that combats distracted driving through student-created advertising. Distracted driving is deadly; according to data from the National Highway Traffic Safety Administration (NHTSA), 26,004 people died in crashes involving a distracted driver between 2012-2019. Our latest Champion for Good, Project Yellow Light founder Julie Garner, talked to us about her very personal reason for founding the organization, what she’s learned along the way, and why this particular moment—when many are returning to daily commutes and road travel—is so important for illuminating the road ahead.
August 12, 2021
By Lonny Pugh
Our latest Champion for Good is Gabrielle Shirdan, the SVP group creative director at McCann, who recently partnered with us to launch Sound It Out, a powerful new campaign that uses the power of music to help young people talk about their mental health. As part of the campaign, kids discussed what they were going through with some of today’s most exciting musicians, who then turned their feelings into songs.
July 20, 2021
By Hannah Strashun
Noopur Agarwal is the vice president of social impact for the MTV Entertainment Group. As part of her ongoing work around mental health, the Ad Council recently partnered with Noopur and her team on #AloneTogether, which launched in the early days of COVID-19, and we are currently working with her on her cross-industry mental health storytelling initiative that includes a Mental Health Media Guide providing best practices and evidence-based recommendations to support storytellers at any phase in the production process. We are also proud to work closely with Noopur and her team to launch Mental Health Action Day on May 20.
May 18, 2021
By Amanda Kwong
Steven HT Wong is the cofounder and co-CEO of Ready State, the marketing and communications committee chair at the 1990 Institute, and a valued Ad Council partner, most notably for his work on our “Fight the Virus. Fight the Bias,” which directly addresses the rise in anti-Asian racism during the COVID-19 pandemic. Read on to learn more about Steven’s work, his thoughts on what brands should be doing to combat the rise in anti-Asian racism, and his advice for creating a meaningful life and career.
April 9, 2021
By Mary Zost
Over the last year, creative producer and friend of the Ad Council Ramone Hulet has kept busy on projects like the forthcoming film Candyman and developing engaging ads in partnership with Amazon, Kingsford and Nike.
January 28, 2021
By Lonny Pugh
Nate Nichols, founder and creative director of Palette Group, and Steffi Behringer, partner and executive producer at the agency, recently co-founded Allyship and Action, which hosted a virtual two-day summit in October that was focused on dismantling systemic racism in the advertising industry. That summit was only the first step. We talked to Nate and Steffi about the industry changes they saw (and didn’t see) in 2020, and what the next steps are for 2021.
December 18, 2020
By Hilary Landa
As Co-Founder and Creative Chairman of Pereira O’Dell, PJ Pereira is committed to using his skills and relationships to make a positive impact on the world. In his five years as an Ad Council Board member, PJ and Pereira O’Dell have created work for a range of Ad Council campaigns including Texting and Driving Prevention, Recycling and Coronavirus Response.
December 3, 2020
By Maya Warburg
As Senior Vice President of People Development at LiveIntent, Abby Hamilton works to create cutting-edge talent programs with a digital-first mindset. Her critical HR work helps to fuel LiveIntent’s lasting partnership on numerous Ad Council campaigns, including Coronavirus Response, Love Has No Labels and Autism Awareness. A leader in the email marketing space, the organization works to place Ad Council campaigns alongside trusted content within email newsletters from thousands of publishers.
November 16, 2020
By Amanda Kwong
As the senior vice president of talent strategy and program development at the ANA Educational Foundation, which aims to educate and inspire the next generation of advertising talent, Elliot Lum draws on a 20-year marketing background that includes working as a brand manager for Colgate and as head of partnerships for Columbia Records. This summer, Elliot was a critical partner on our “Fight the Virus, Fight the Bias” campaign, which addresses the rise in anti-Asian racism during the COVID-19 pandemic. We talked to Elliot about what he’s learned from his career—and from 2020.
October 21, 2020
By Rebecca Mir
Alex Levin is a founding partner and Director of Strategy at L+R, an international digital design studio and brand strategy consulting firm based in Brooklyn. He has served on the Ad Council’s UX Committee since 2017, during which time he has guided discussions to fine-tune the websites of several of our campaigns, including Alzheimer’s Awareness, Love Has No Labels, Youth Vaping Prevention and Seize the Awkward.
September 16, 2020
By Naomi Woolfenden
Kyle Wong is the CEO of the award-winning UGC and influencer marketing platform Pixlee, which has played an important role in our Love Has No Labels and She Can Stem campaigns by providing the technology that powers community submissions. Recently, Pixlee partnered on our #AloneTogether campaign, helping people stay connected while staying home to slow the spread of COVID-19. Kyle is also a member of the Ad Council’s Leadership Council.
August 13, 2020
By AdLibbing
Earlier this month, She Runs It hosted a discussion between the Ad Council’s own Chief Media Partnerships Officer Kathy Kayse and TV ad exec Donna Speciale. In this illuminating talk, the two chatted about adapting to change, the impact of female leadership, and the lessons learned from two successful careers in media and advertising.
March 16, 2020
By AdLibbing
John Dodini is Head of Business Development at Gfycat and our latest Champion for Good. Read on to learn about his favorite social good advertising campaigns, collaboration with the Ad Council and the advice he'd give to his younger self!
February 18, 2020
By AdLibbing
This story, The State of the Direct-to-Consumer Revolution, was originally published by Ad Age for the Ad Council’s Purpose of Purpose Series.
January 28, 2020
By AdLibbing
Our newest Champion for Good is Craig Narveson, General Manager, US at Kahoot! His passion for social good and advice for finding your own personal happiness will leave you inspired. Read on to see for yourself!
January 27, 2020
By AdLibbing
Our latest Champion for Good was fascinated with Smokey Bear as a nine-year-old and daydreamed about being his spokesperson. Fast forward to the present and Brandon Cooke, Global Chief Communications Officer at FCB, just wrapped helping us celebrate Smokey's 75th year. Get to know this longtime Ad Council supporter below!
January 14, 2020
By AdLibbing
Adam Robinson is Senior Director of Social Responsibility at ViacomCBS and a great advocate for the Ad Council and our public service communications. See what Adam had to say about creating impact and pursuing your passions.
January 3, 2020
By AdLibbing
David Chitel is the CEO and founder of NGL Collective, a media production company specializing in connecting advertisers to New Generation Latinos (NGLs) though video. David has been instrumental in aiding our High School Equivalency campaign and we couldn't be more excited to name him our latest Champion for Good! Get to know him below.
December 18, 2019
By AdLibbing
Rob Erskine is VP, Lead Creative Technologist at Hill Holliday and our latest Champion for Good. He's worked on numerous Ad Council campaigns and us is also a member of our UX Advisory committee. Get to know him below!
December 11, 2019
By AdLibbing
Meet our latest Champion for Good Jackie Padilla, an Associate Producer for NowThis News. See what Jackie had to say about covering important, relevant stories and how she brings social good to her daily work.
November 25, 2019
By AdLibbing
This story, Purpose of Purpose Series: The Ad Council's Lisa Sherman Leads a Conversation on Driving Voter Turnout, was originally published on Ad Age. 
November 8, 2019
By AdLibbing
This story, Lisa Sherman: How my coming out of the 'corporate closet' sparked cultural change, was originally published on NBC News: Know Your Value for National Coming Out Day on October 11th. 
October 29, 2019
By Lina Renzina
This story, “Creators For Good: Remi Cruz on Her Health Journey and Staying “Pretty Basic,” was originally published on Tubefilter.
October 9, 2019
By Angelia Roggie
Amid the hustle and bustle of Advertising Week in New York City, there were several panels about gender equality and creating space for women at the top. The collective consensus? Women are using the movement-inducing hashtags and talking about the strides we’ve made, but the ultimate outcomes we’ve been requesting seem to not be appearing as fast as we’d like. Events like IAB’s Women Visionaries Town Halls are on a mission to change just that.
September 26, 2019
By Matt Klein
sparks & honey, a tech-led cultural consultancy, analyzes culture every day in order to identify emerging shifts and help organizations navigate these changes. In doing so, over the last year, never before have we witnessed so many brands lean into social causes. As exciting as this has been, and despite brands' well-intentions, unfortunately not all have hit the mark.
September 6, 2019
By AdLibbing
Meet our newest Champion for Good: Jane Tucker. Jane works in Brand Partnerships at ATTN:, and her team has been an integral part of championing the Ad Council's causes. See what she had to say about conquering the workforce and the importance of engaging with social communities in a meaningful way.
September 4, 2019
By Lina Renzina
This story, Creators For Good: Staying Fashion-Forward and Thrift Shopping With Kristen McAtee, was originally published on Tubefilter.
August 23, 2019
By AdLibbing
Samantha Rabstein is Senior Director of Programming and Talent for PTTOW! and WORLDZ. PTTOW! is an invite-only community for today’s most creative and inspiring CEOs, CMOs, and Icons from all 70 major industries which are shaping our culture. WORLDZ is a cultural marketing summit and community uniting superstars and rising stars to create the world of tomorrow. See what Samantha had to say about crafting messages for an influential audience and how to tackle the thought leadership industry with poise and precision.
August 22, 2019
By Lisa Sherman
This story, "How Marketers Can Create More Comprehensively Inclusive Strategies," was originally published in AdWeek.
August 20, 2019
By Lauren Zollo
Today, the icon of the longest-running PSA (public service announcement) campaign in American history turns 75. To celebrate Smokey Bear’s impact on wildfire prevention, we’re taking a walk down memory lane. Read on to see some of Smokey Bear’s greatest moments and how his message and presence has evolved throughout the years.
August 9, 2019
By AdLibbing
Jason Wagenheim is the Chief Revenue Officer for Bustle Digital Group. He’s worked closely on Ad Council’s End Family Fire campaign, which launched in 2018 to help end shootings involving an improperly stored or misused gun found in the home that results in death or injury. With his fellow colleagues, he co-leads the campaign’s “media squad” to solicit as much media and content support as possible from the publishing and broadcast communities, encouraging safe and responsible gun ownership. See what he had to say about social good work and the advice he would give to up-and-coming media professionals!
August 8, 2019
By AdLibbing
Get to know our latest Champion for Good: Will Granberry! Will is a Brand Partnerships Manager at Brat, a company creating some of the internet's best youth-centric video content. Recently, Brat partnered with the Ad Council's Because of You campaign and helped the anti-bullying initiative reach a new Gen-Z audience. We sat down to chat with Will about advertising for social good, the best advice he's ever received and more.
July 10, 2019
By AdLibbing
She's an Ad Council UX Committee member and our latest Champion for Good! Meet Luvy Delgado of Leviathan and discover her favorite social good ads, the advice she would give to her younger self and much more!
June 10, 2019
By AdLibbing
Meet our newest Champion for Good: Gregory Stock! Gregory is the Head of Content & Strategic Partnerships at Firefly, a brand that promotes outdoor advertising on rideshare cars and ultimately compiles data to create smarter cities. What's even more amazing about Firefly? They've committed 10% of their inventory to nonprofits, regional governments and social causes. Here what Gregory had to say about social good and growing your career.
May 29, 2019
By AdLibbing
Samantha Gale is an Account Executive at Publicis Sapient and are latest Champion for Good! Learn about her work on our Save the Food campaign, her advice for young professionals, her favorite social good ads and more here.
May 17, 2019
By AdLibbing
They founded goodstory, a film production company, in 2013 to champion female filmmakers and haven't looked back. Meet good friends and business partners Paula Cohen and Susan Horn Toffler, friends of the Ad Council and valuable collaborators on our #SheCanSTEM campaign.
April 24, 2019
By AdLibbing
Can't stop sharing GIFs of cute animals? Our newest Champion for Good Sabrina Pacheco gets you. - she's GIPHY's Senior Director of Content Partnerships. Read on to see how you can combine your love of GIFs with social good.
April 9, 2019
By AdLibbing
Get to know our latest Champion for Good, Talia Bender Small, President of The Female Quotient. She's supported Ad Council campaigns among the likes of She Can STEM and #ThatsHarassment. Learn what makes this social good warrior tick and how she gives voice to today's most pressing issues.
March 28, 2019
By AdLibbing
He's a Senior Solutions Consultant at Xandr and has collaborated with the Ad Council on 15 advertising campaigns in the past year alone ranging from Shelter Pet Adoption to Autism Awareness. Get to know our latest Champ 4 Good: Munya Choga!
March 12, 2019
By AdLibbing
She's a member of the Ad Council's UX Committee and SVP of Experience at Alpha, meaning she's responsible for both the Alpha platform experience along with the Alpha employee experience. Meet our latest Champ for Good: Linda Gramsch!
February 27, 2019
By AdLibbing
In honor of Valentine's Day, we're celebrating a Champion for Good who's very familiar with our Love Has No Labels campaign. Get to know the one and only Jeff Skutnik, a Production Group Director at R/GA.
February 14, 2019
By AdLibbing
She believes in bringing your authentic self to work and the power of communications to effect change. Get to know our newest Champion for Good: Outcome Health's Senior Manager of Communications Jenny Beightol.
January 29, 2019
By AdLibbing
Meet our newest Champion for Good: Nikki Silber! She's an Account Executive at Amazon, who knows a thing or two about the power of social good. Read her full interview with us below!
January 16, 2019
By AdLibbing
Meet our latest Champion for Good: Rob DeHuff, a brand strategist at Twitter who has contributed to Ad Council campaigns among the likes of Love Has No Labels and Because of You. We sat down with Dehuff to discuss his favorite social good ad campaign, the advice he'd give his high school self and the ways Twitter is incorporating social good into its day-to-day work.
January 2, 2019
By AdLibbing
Meet our newest Champion for Good: Sofia Gross! Sofia leads Political & Nonprofit Partnerships as part of Snap Inc.'s Public Policy team. See what she had to say about working in the social good space and inspiring human progress.
December 12, 2018
By AdLibbing
Meet Jess Read, Ad Operations Senior Lead at Flipboard, an app that specializes in social media, magazines and news. Read has helped the Ad Council amplify numerous campaigns among Flipboard's readers, who use the service to create curated content streams. We spoke with Read about social good as a growing movement in the corporate world, her favorite social good ad and the advice she would give her younger self.
November 28, 2018
By AdLibbing
Statusphere helps brands scale their influencer marketing efforts, through shipping monthly boxes of high-end products to social influencers in exchange for sharing photos of the products with their followers. Get to know Statusphere's Founder & CEO Kristen Wiley and Chief Operating Officer Theresa Joseph as they share their advice for conquering the influencer space all while keeping social good in mind.
November 13, 2018
By AdLibbing
Jesse Stern is the Founder of KoreVoices, a global community united in an effort to make the world a better place through sharing stories, listening, and offering each other advice. See what our newest Champion for Good had to say about finding your passion and being open to change.
October 31, 2018
By AdLibbing
Amanda Anderson, Sales Operations Manager at Activision Blizzard, has great advice for working professionals looking to make a difference. Check out what our newest Champion for Good had to say about making an impact!
October 17, 2018
By AdLibbing
Arielle Hoffman, Senior Marketing Manager, Cause Marketing, at Oath, is all about corporate social responsibility and brands standing up for their values. Learn how she's bringing social good initiatives to brands and making the world a better place!
October 3, 2018
By AdLibbing
22squared Senior Account Executive Kristen Bowman is passionate about female empowerment, purpose-driven work and all things corporate social responsibility. Uncover the industry veteran's journey in our latest Champion for Good!
September 18, 2018
By AdLibbing
He loves working with nonprofits to create one-of-a-kind websites for their causes. Meet our newest Champion for Good: Good Works, Inc.'s President Grady Avant!
September 6, 2018
By AdLibbing
Get to know our newest Champion for Good Annie Love! As a Business Development Manager at Geocaching HQ Annie oversees the manufacture of trackable Geocaching game pieces and recently teamed up with the Ad Council's Discover the Forest campaign.
August 22, 2018
By AdLibbing
Meet our newest Champion For Good Ashley Holinger! Ashley is the Director of Strategic Brand & Programmatic Partnerships at Zynga, where she partnered with the Ad Council’s Recycling campaign. Learn more about Ashley's perspective on the gaming industry and why she loves working in the social good space.
August 8, 2018