Creativity & Innovation

By Ariba Jahan
With 2022 around the corner after a time of so much change and upheaval, what trends and behaviors will you need to know about? In a world of information overload, it can be hard to know where to begin, so here are my top six tips to stay on top of all the most important trends in the new year.
November 12, 2021
By Lonny Pugh
On October 18, Advertising Week returns with a robust lineup of both in-person and virtual events. The Ad Council will proudly host four panels at this year’s session, where we’ll explore everything from information hygiene to the climate crisis, uniting for a cause, and the power of music. Read on for all the details about where you’ll find us.
October 7, 2021
By Lonny Pugh
South by Southwest will take place March 11-20, and the panel picker, which gives the public a chance to vote for their favorite potential panels, is now live. Check out these prospective panels submitted by the Ad Council and take a moment to vote for your favorites—voting is open through August 26.
August 16, 2021
By Leah Fagen
Ahead of summer outdoor recreation season, our Discover the Forest campaign launched new PSAs encouraging parents and caregivers to take their families out to the forest to experience and reconnect with nature. The PSAs culminate in a singular ask: make the forest part of your family’s story.
By Anastasia Goodstein
Back in the fall, when the Ad Council started talking about the role we could play in educating the American public and building confidence around the COVID-19 vaccines , we knew our call to action would be to direct people toward the facts. But we weren’t sure if we would need to build a standalone website or if we would simply refer people to a trusted source like the CDC.
By Naomi Woolfenden
Within the media, tech and advertising industries, ADCOLOR is widely regarded as today’s best in class when it comes to discussing, celebrating and championing diversity, equity and inclusion (DEI) within the corporate sphere. Each year, ADCOLOR hosts the ADCOLOR Awards, ADCOLOR Conference and the well-known ADCOLOR FUTURES program, all with the aim of promoting diversity and inclusion with the creative industries.
October 27, 2020
By Naomi Woolfenden
With less than 20 days remaining until the 2020 presidential election, advertising campaigns across the country encouraging voter engagement have sped into high gear. And rightly so—the election was on track for historic voter turnout as a result of record voter enthusiasm until the COVID-19 pandemic.
October 19, 2020
By Naomi Woolfenden
As Latinx/Hispanic Heritage Month nears a close, the Ad Council is looking forward to ending it on a high note this Thursday at Hispanicize’s #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, entrepreneurs and advertising industry leaders. Speakers at this Thursday’s event range from figures like Aaron Walton (CEO, Walton Isaacson) and Victor Ramos (LATV host and lifestyle guru) to Bamby Salcedo (Founder, Translatin@ Coalition) and Julissa Calderon (actress, writer and producer). The summit takes place Thursday, October 15, from noon to 5pm, EST, and registration is free. Here are three conversations you shouldn’t miss!
October 12, 2020
By Allison Greenwald
There’s never been a more important time to encourage people to talk about their health. These health info graphics can help get the conversation started!
September 28, 2020
By Naomi Woolfenden
In the months following the murder of George Floyd by Minneapolis police officers, and amid continued police brutality and violence inflicted upon Black lives across the U.S.—most recently in Wisconsin—social media has become a virtual classroom for those looking to reflect on their own racist tendencies.
August 27, 2020