Creativity & Innovation

By Christiana Freitag
From October 17 to 20, Advertising Week New York returns with in-person panels and special events, and the Ad Council will be exploring topics like the importance of diversity, equity and inclusion efforts in fostering brand growth, the power of partnership in tackling the drug overdose crisis, and the impact of trusted voices in social good campaigns.
October 7, 2022
By Rachelle Reeder
The 2020s thus far have been a tough decade for optimism. However, according to a new report on Canvas8, we’re witnessing the emergence of an optimistic new world, with growing numbers of “community architects” conceiving alternative models of collaborating. This vigor for redefining how we work is centered around shared values like care, transparency, and inclusion—principles prioritized by a growing percentage of the workforce.
September 8, 2022
By Lisa Sherman
At a moment in American culture when seemingly every issue is polarized, it’s more important than ever to share stories that will move people to take action. So how do we do that, and how do we do it right?
August 22, 2022
By Kate Lino
Austin’s annual South by Southwest conference showcases innovation across entertainment, tech, education and culture. True to the collaborative spirit of the conference, the public helps select each year’s slate of presentations through the Panel Picker.
August 10, 2022
By Lonny Pugh
If you picture a creative brainstorm held in your office in 2019, odds are that session might look very different from a creative brainstorm held in your office, or virtually, or in a hybrid environment, in 2022. Even if your organization has done the DEI work to ensure equitable practices around who gets to be “in the room” and why, the concept of “the room” itself has changed along with the nature of how many of us collaborate each day. This adds in new nuances for those committed to equitable and unbiased execution in creative brainstorms.
By Sarah Cummings
On June 20-24, Cannes Lions is back, and the Ad Council is proud to be taking part in several panels on some of today’s most urgent topics, including how to support Ukraine, responding to the growing mental health crisis, and representing love in diverse communities. Read on for all the details on where you’ll find us. We hope to see you there!
By Emily Kostic
The marketing and advertising world has become consumed with talk of NFTs and how businesses can tap into the brave new world of art, commerce and blockchain. But what are these mysterious items and how can they potentially be leveraged in the nonprofit sector?
By Mary Zost
On Super Bowl Sunday, the Ad Council’s She Can STEM campaign, in collaboration with NBC’s TODAY, Deloitte Digital and IF/THEN, an initiative of Lyda Hill Philanthropies, debuted a new PSA featuring TODAY anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. The PSA, “Back in Time,” encourages middle-school girls to pursue their interests in STEM—science, technology, engineering and math—by humorously envisioning the anchors as students in a 1970s classroom talking about what they hope to be when they grow up. In the daydream, modern STEM careers are possible, from 3D printing to analyzing data in the cloud, and girls rattle off their STEM dreams to the astonishment of the anchors. (Check out a behind-the-scenes segment on
February 18, 2022
By Nina Trach
On March 11 – 20, 2022 South by Southwest is back with a packed lineup of sessions held virtually and in-person in Austin, Texas. The Ad Council is proud to be participating in two panels at this year’s conference, where we’ll discuss trends and innovation in both DEI leadership and gaming. Read on for the SXSW 2022 Panels where you’ll find us and more on the sessions we’re looking forward to.
February 17, 2022
By Cat Boyce
As we kick off the new year, I was curious how the latest technology trends may impact and enhance our lives this year. From increased use of Zoom to connect with our colleagues to riding a Peloton bike for virtual exercise classes, in many aspects, technology has allowed us to stay connected throughout the pandemic. To fuel my curiosity, I looked at Canvas8’s 2022 Expert Outlook series to better understand how 2022 technology trends can be used to help create communities. Below are key technology trends to be aware of:
January 24, 2022