Creativity & Innovation
The marketing and advertising world has become consumed with talk of NFTs and how businesses can tap into the brave new world of art, commerce and blockchain. But what are these mysterious items and how can they potentially be leveraged in the nonprofit sector?
March 2, 2022
On Super Bowl Sunday, the Ad Council’s She Can STEM campaign, in collaboration with NBC’s TODAY, Deloitte Digital and IF/THEN, an initiative of Lyda Hill Philanthropies, debuted a new PSA featuring TODAY anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. The PSA, “Back in Time,” encourages middle-school girls to pursue their interests in STEM—science, technology, engineering and math—by humorously envisioning the anchors as students in a 1970s classroom talking about what they hope to be when they grow up. In the daydream, modern STEM careers are possible, from 3D printing to analyzing data in the cloud, and girls rattle off their STEM dreams to the astonishment of the anchors. (Check out a behind-the-scenes segment on TODAY.com.)
February 18, 2022
On March 11 – 20, 2022 South by Southwest is back with a packed lineup of sessions held virtually and in-person in Austin, Texas. The Ad Council is proud to be participating in two panels at this year’s conference, where we’ll discuss trends and innovation in both DEI leadership and gaming. Read on for the SXSW 2022 Panels where you’ll find us and more on the sessions we’re looking forward to.
February 17, 2022
As we kick off the new year, I was curious how the latest technology trends may impact and enhance our lives this year. From increased use of Zoom to connect with our colleagues to riding a Peloton bike for virtual exercise classes, in many aspects, technology has allowed us to stay connected throughout the pandemic. To fuel my curiosity, I looked at Canvas8’s 2022 Expert Outlook series to better understand how 2022 technology trends can be used to help create communities. Below are key technology trends to be aware of:
January 24, 2022
On January 5-8, 2022, CES 2022 returns and the Ad Council is proud to be participating in three virtual panels at this year’s event. We’ll explore everything from eliminating bias in advertising to the future of brand partnerships and influencer marketing. Read on for more about where to find us at CES.
January 3, 2022
As we near the end of a year like no other, our industry finds itself at yet another turning point in the ongoing fight against the COVID-19 pandemic. We have made so much progress, even though we continue to reckon with systemic inequities, a mental health crisis and so many other issues. And yet there is still so much to be done.
December 14, 2021
With 2022 around the corner after a time of so much change and upheaval, what trends and behaviors will you need to know about? In a world of information overload, it can be hard to know where to begin, so here are my top six tips to stay on top of all the most important trends in the new year.
November 12, 2021
On October 18, Advertising Week returns with a robust lineup of both in-person and virtual events. The Ad Council will proudly host four panels at this year’s session, where we’ll explore everything from information hygiene to the climate crisis, uniting for a cause, and the power of music. Read on for all the details about where you’ll find us.
October 7, 2021
South by Southwest will take place March 11-20, and the panel picker, which gives the public a chance to vote for their favorite potential panels, is now live. Check out these prospective panels submitted by the Ad Council and take a moment to vote for your favorites—voting is open through August 26.
August 16, 2021
Ahead of summer outdoor recreation season, our Discover the Forest campaign launched new PSAs encouraging parents and caregivers to take their families out to the forest to experience and reconnect with nature. The PSAs culminate in a singular ask: make the forest part of your family’s story.
June 22, 2021