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Where You’ll Find Us at CES 2022

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On January 5-8, 2022, CES 2022 returns and the Ad Council is proud to be participating in three virtual panels at this year’s event. We’ll explore everything from eliminating bias in advertising to the future of brand partnerships and influencer marketing. Read on for more about where to find us at CES.

Where Creativity, Cause, and Tech Converge: Using AI to Eliminate Bias in Advertising
Session Host: The Female Quotient Equality Lounge
Ad Council speaker: Elise James-DeCruise, Chief Equity Officer
Date and time: Thursday, January 6, 8:30a.m. PT (11:30am ET)

The advertising industry is in a state of disruption: changes to privacy laws, evolving consumer behavior, rapid shifts to digital and the deprecation of traditional identifiers are requiring us to rethink how work gets done. As we rebuild from the ground up, now is the time to create greater fairness in advertising and ultimately a more inclusive, equitable society. In this conversation, we’ll discuss why it’s important for our industry to understand and address the problem of bias in advertising, share findings from IBM Watson Advertising’s ongoing research effort on this matter in collaboration with the Ad Council, and discuss how brands can take action to make a difference today.

An Open Conversation on Bias in Advertising
Session Host: IBM
Ad Council Speaker: Elise James-DeCruise, Chief Equity Officer
Date and time: Recording during CES, streaming version available here on January 10.

The advertising industry is undergoing a major transformation, with changes to privacy regulations and greater demands for transparency fueling the emergence of new technologies and different ways of operating. As brands look to rebuild, now is the time to address the persistent problem of unwanted bias in advertising. Hear from innovators who are leading a change.

Future of Brand Partnerships and Influencer Marketing
Session Host: Digital Hollywood
Ad Council speaker: Liz Johnson DeAngelis, VP of Growth & Managed Platforms
Date: Tune in Friday, January 7 at digitalhollywood.com

In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star Power has been usurped by Influencer Marketing and brands are implementing all-media strategies integrating social and influencer content and advertising concepts.

We’ll see you virtually at CES 2022!

Photo: Ales Nesetril / Unsplash