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Flu Vaccination Campaign Toolkit

Here you'll find everything you need to help us extend the reach of this important campaign. We have included campaign PSAs and helpful tips on engaging media and other partners in your community. We are excited to have you join us in encouraging all Americans to get a flu shot to protect themselves and those around them. To help get the word out on social media, we've provided social media messaging and graphics that you can share across Facebook, Instagram, and Twitter. 
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About the campaign

During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. An annual flu shot is the best way to protect yourself, your loved ones, and your community against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.
Resources to amplify the campaign
  • Campaign Fact Sheet
    A one-page fact sheet that includes background information on the Ad Council's Flu Vaccination campaign.
    Flu-FactSheet-September 2024_vsm.pdf
    156 KB
  • Campaign Talking Points
    Find key messages to share and answers to frequently asked questions about the Ad Council's Flu Vaccination campaign.
    Flu 2024 Talking Points Final.pdf
    261 KB

Frequently Asked Questions

Contact

For more information, please reach out to your contact at AMA or CDC. For other inquiries, contact Conor Toomey, Campaign Manager, The Advertising Council, ctoomey@adcouncil.org.

Contact

For questions related to the campaign, please contact us below.