Flu Vaccination Campaign Toolkit
Here you'll find everything you need to help us extend the reach of this important campaign. We have included campaign PSAs and helpful tips on engaging media and other partners in your community. We are excited to have you join us in encouraging all Americans to get a flu shot to protect themselves and those around them.
About the campaign
During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. An annual flu shot is the best way to protect yourself, your loved ones, and your community against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.
Four Tips to Talk About Flu Vaccination
Talking to people about getting vaccinated against the flu can be challenging. But based on learnings from recent surveys, online focus groups, and a review of prior research, Ad Council found 4 helpful considerations for how talk to people about the importance of flu vaccination.
Resources For Campaign Amplification
We've provided all the resources you need to support the message of flu vaccination in your community. Check out the documents below and click through to view all content available.
Frequently Asked Questions
Learn more about the campaign and get answers to some frequently asked questions about how to support the important message of getting vaccinated against the flu.
Contact
For more information, please reach out to your contact at AMA. For other inquiries, contact Conor Toomey, Campaign Manager, The Advertising Council, ctoomey@adcouncil.org.
