Flu Vaccination Campaign Toolkit
Here you'll find everything you need to help us extend the reach of this important campaign. We have included campaign PSAs and helpful tips on engaging media and other partners in your community. We are excited to have you join us in encouraging all Americans to get a flu shot to protect themselves and those around them.
About the campaign
During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. An annual flu shot is the best way to protect yourself, your loved ones, and your community against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.
Four Tips to Talk About Flu Vaccination
Talking to people about getting vaccinated against the flu can be challenging. But based on learnings from recent surveys, online focus groups, and a review of prior research, Ad Council found 4 helpful considerations for how talk to people about the importance of flu vaccination.
Resources For Campaign Amplification
We've provided all the resources you need to support the message of flu vaccination in your community. Check out the documents below and click through to view all content available.
Frequently Asked Questions
- What is the flu campaign?
- Each year, the flu causes tens of millions of illnesses, hundreds of thousands of hospitalizations and tens of thousands of deaths in the United States. Getting an annual flu shot is safe and the best way to reduce the risk of severe illness. The Flu Vaccination campaign encourages Americans aged 6 months+ to get a flu shot to protect themselves, their loved ones, and their communities against the flu. PSAs direct audiences to GetMyFluShot.org for more information, including where to get a flu shot.
- Who is the flu vaccination campaign's target audience?
- General public with an emphasis on Black and Hispanic adults.
- How do I get copies and access the public service announcements?
-
All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast. - What are the flu campaign objectives?
- The campaign encourages the American public, with an emphasis on Black and Hispanic audiences, to get vaccinated against flu during the annual flu season.
Contact
For more information, please reach out to your contact at AMA. For other inquiries, contact Conor Toomey, Campaign Manager, The Advertising Council, ctoomey@adcouncil.org.
