Flu Vaccination Campaign Toolkit
Here you'll find everything you need to help us extend the reach of this important campaign. We have included campaign PSAs and helpful tips on engaging media and other partners in your community. We are excited to have you join us in encouraging all Americans to get a flu shot to protect themselves and those around them. To help get the word out on social media, we've provided social media messaging and graphics that you can share across Facebook, Instagram, and Twitter.
About the campaign
During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. An annual flu shot is the best way to protect yourself, your loved ones, and your community against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.
Resources to amplify the campaign
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Campaign Fact SheetA one-page fact sheet that includes background information on the Ad Council's Flu Vaccination campaign.
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Campaign Talking PointsFind key messages to share and answers to frequently asked questions about the Ad Council's Flu Vaccination campaign.
Frequently Asked Questions
- What is the flu campaign?
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CDC estimates that as many as 41 million Americans got sick from flu during the 2023-2024 flu season, resulting in nearly 500,000 flu-related hospitalizations and 25,000 flu-related deaths. Longstanding inequities that put undue burden and barriers on Black and Hispanic communities have contributed to disparities in flu vaccination coverage. During the 2023-2024 flu season, flu vaccination coverage was 7 percentage points lower in Black adults and 15 percentage points lower in Hispanic adults compared to White adults.
A seasonal flu shot is the best way to help protect yourself and those around you against flu. Flu shots reduce the risk of flu illnesses, hospitalizations, and flu-related deaths. A flu shot reduces your risk of getting the flu, and if you do happen to get the flu, it’s likely to be less severe. The benefits of flu shots are important with the potential for multiple respiratory illnesses to spread at the same time: flu, COVID-19, and RSV. This could further strain our health care system, challenging our ability to provide care to all patients. - Who is the flu vaccination campaign's target audience?
- General public with an emphasis on Black and Hispanic adults.
- How do I get copies and access the public service announcements?
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All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast. - What are the flu campaign objectives?
- The campaign encourages the American public, with an emphasis on Black and Hispanic audiences, to get vaccinated against flu for the 2024-25 flu season.
Contact
For more information, please reach out to your contact at AMA or CDC. For other inquiries, contact Conor Toomey, Campaign Manager, The Advertising Council, ctoomey@adcouncil.org.
