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Lung Cancer Screening Campaign Toolkit

Approximately 14.2 million people in the U.S. are at high risk for lung cancer and are eligible for screening.

Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and more.
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About the campaign

The American Lung Association has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans that this potentially lifesaving low-dose CT scan can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable.

This campaign drives individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Over 1.5M people have taken the eligibility quiz to date.
Resources to promote the campaign and spread awareness
  • Campaign Fact Sheet
    One-page fact sheet includes campaign background and history.
  • Campaign Talking Points
    Review this document to familiarize yourself with key facts, statistics, and information about the issue and campaign.

Frequently Asked Questions

Contact

For questions related to the campaign, please contact us below.