Lung Cancer Screening Campaign Toolkit
Approximately 14.2 million Americans are at high risk for lung cancer and eligible for screening. This campaign encourages former smokers to talk with their doctor and learn about their eligibility for a lung cancer scan at SavedByTheScan.org.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and more.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and more.
About the campaign
The American Lung Association has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans that this potentially lifesaving low-dose CT scan can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable.
This campaign drives individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Over 1.5M people have taken the eligibility quiz to date.
This campaign drives individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Over 1.5M people have taken the eligibility quiz to date.
Resources to promote the campaign and spread awareness
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Campaign Fact SheetOne-page fact sheet includes campaign background and history.
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Campaign Talking PointsReview this document to familiarize yourself with key facts, statistics, and information about the issue and campaign.
Frequently Asked Questions
- What is the lung cancer screening campaign?
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Saved By The Scan, a national campaign created by the American Lung Association and the Ad Council, aims to raise awareness of the benefits of early detection through lung cancer screening. The campaign drives individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org so that the approximately 14 million people in the U.S. who are at high risk will talk to their doctor about getting screened for lung cancer.
Since the campaign first launched in 2017, over 1.5 million people have taken the lung cancer screening eligibility quiz. Nearly one-fourth of them were determined to be at high risk for lung cancer and were encouraged to talk to their doctors about being scanned. - Who is the lung cancer screening campaign's target audience?
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The primary target audience of the campaign is former smokers who meet the high-risk criteria. A person is considered high-risk for lung cancer if they:
- Are between 50–80 years old (or between 50–77 years old and on Medicare)
- Have a 20-pack year history of smoking (this means 1 pack a day for 20 years, 2 packs a day for 10 years, etc.)
- Are a current smoker, or have quit within the last 15 years
- How do I get copies and access the public service announcements for the campaign?
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All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.
