Type 2 Diabetes Prevention Campaign Toolkit
We are excited to have you join us in raising awareness about prediabetes and encourage users to take the 1-minute risk test to learn where they stand, so they can prevent or delay the onset of type 2 diabetes.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and social media messaging and graphics that your organization can share across its social channels.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and social media messaging and graphics that your organization can share across its social channels.
About the campaign
More than 98 million Americans (more than 1 in 3 adults) have prediabetes and are at higher risk of developing type 2 diabetes, heart attack, or stroke. Of these individuals with prediabetes, 81% of them don’t know they have it.
The good news is that by knowing one’s risk for prediabetes, people can take steps to reverse it and often prevent or delay type 2 diabetes.
In collaboration with the Center for Disease Control and Prevention (CDC), the Do I Have Prediabetes? campaign raises awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes by encouraging audiences to take the 1-minute prediabetes risk test at DoIHavePrediabetes.org (PodriaTenerPrediabetes.org in Spanish).
The good news is that by knowing one’s risk for prediabetes, people can take steps to reverse it and often prevent or delay type 2 diabetes.
In collaboration with the Center for Disease Control and Prevention (CDC), the Do I Have Prediabetes? campaign raises awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes by encouraging audiences to take the 1-minute prediabetes risk test at DoIHavePrediabetes.org (PodriaTenerPrediabetes.org in Spanish).
Resources to amplify the campaign
Campaign fact sheet
A one-page fact sheet that includes background information on the Ad Council's and CDC's prediabetes awareness campaign.
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Campaign talking pointsThis document provides simple talking points to help discuss the campaign in a coordinated and consistent way.
Download the campaign talking points -
Press releaseRead our press release for more information on our most recent prediabetes awareness campaign.
Download the press release -
Customizable press releaseCustomize and share this press release with local media outlets.
Download the press release
Share the risk test
Printable prediabetes risk test
Print this paper version of the prediabetes risk test for use at events, doctor's offices, conferences, or any other local activations. The flyer is available in English and Spanish and cannot be customized.
Spread the word
Printable prediabetes risk test poster
Print this prediabetes awareness poster for use at events, doctor's offices, conferences, or any other local activations.
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Media outreach languageRecommended language to use when engaging local stations and media outlets about the campaign.
Download media outreach language -
Customized live announcer copyCustomize and share live-read radio scripts for opportunities with local radio stations.
Download live announcer copy -
Diabetes Newsletter PromotionLanguage provided to promote the prediabetes campaign through organizational newsletters and other opportunities.
Download the newsletter template -
Blog post templateLanguage provided that can be used to spread the word about prediabetes through blog posts or other digital opportunities.
Download the blog post template -
Local activationsExplore different ways you can support the campaign and raise awareness about prediabetes on the ground in your community.
Download the activations
Frequently Asked Questions
- What is the Type 2 Diabetes Prevention campaign?
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The campaign is a national public service advertising (PSA) campaign created by the Centers for Disease Control and Prevention (CDC) in partnership with the Ad Council. The campaign raises awareness about prediabetes, a condition where people have high blood glucose (sugar) levels but not high enough to be type 2 diabetes. People with prediabetes have a higher risk of developing type 2 diabetes, heart attack, and stroke.
The “Be Your Own Hero” PSAs encourage viewers to take the 1-minute prediabetes risk test to know where they stand. Viewers can learn how to take steps to reverse prediabetes and prevent or delay the onset of type 2 diabetes. Since the award-winning campaign first launched in January 2016, there have been more than 12.5 million online and video risk test completions where people have learned their risk for prediabetes. The PSAs are available in both English and Spanish across all media types. The most recent suite of creative, which launched in November 2023, was developed by Subject Matter+Kivvit. The PSAs drive audiences to the campaign website DoIHavePrediabetes.org. - Who is the target audience for the type 2 diabetes campaign?
- Adults ages 40-65 who have diagnosed or undiagnosed prediabetes.
- Why is this type 2 diabetes campaign important?
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• 81 percent of people with prediabetes don’t know they have it.
• Taking the 1-minute online prediabetes risk test allows people to learn their risk and know where they stand.
• Making healthier lifestyle changes could improve their quality of life.
• Research shows that once people are made aware of their condition, they are more likely to make the necessary long-term lifestyle changes, such as eating healthier, managing weight, and being active, that can help reverse prediabetes and prevent or delay the onset of type 2 diabetes. - What are the type 2 diabetes campaign objectives and what is the main message?
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By encouraging people to learn their risk of prediabetes through a 1-minute online test and take steps to reverse the condition, the campaign aims to prevent or delay the onset of type 2 diabetes in communities across the United States.
The main message is to be your own hero against prediabetes. You have the power to escape prediabetes. By knowing your risk for prediabetes and taking actions like speaking with your doctor, prediabetes can be reversed. - Where can I learn more? Can you tell us about the tools available on the website?
- DoIHavePrediabetes.org offers a 1-minute online prediabetes risk test to help people determine where they stand. If you receive a high score on the risk test (5 or more), it encourages you to speak to a doctor to confirm a diagnosis of prediabetes via a simple blood test. You can also enroll in CDC’s National Diabetes Prevention Program Lifestyle Change Program, a scientifically proven lifestyle change program with a registry of more than 1,700 in-person and online CDC-recognized programs across the country. DoIHavePrediabetes.org is a great resource for learning more about prediabetes. There, individuals can access helpful lifestyle tips around eating a little differently, getting more physical activity, and other information that can help reverse prediabetes and prevent or delay the onset of type 2 diabetes.
- How do I get copies and access the public service announcements for the campaign?
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All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.