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User Experience Committee

Our User Experience (UX) Committee assists the Ad Council in releasing and optimizing best-in-class digital products to support our campaigns. The UX Committee is comprised of senior UX designers, engineers, and product leaders from leading agencies, media companies, and technology brands. This committee meets regularly to discuss the latest UX best practices, trends, and challenges in the field, and throughout the year, UX Committee members provide feedback on our digital products to ensure that they are built to meet the needs of our campaign audiences.