Our Committees

Our influential network of partners play an instrumental role in shaping the Ad Council's work. Members of the Advisory Committee, Media Advisory Committee, and Campaign Review Committees generously donate their time to continually raise the bar for our standard of excellence.
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Advisory Committee

The Advisory Committee advises the Ad Council on the nation’s most pressing social issues of the day.
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Campaign Review Committees

The Campaign Review Committees are a highly curated group of senior-level creatives, strategists, and heads of innovation who volunteer their time to help us solve some of the country’s most critical social issues.
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Diverse Leaders Group

The Diverse Leaders Group works to engage diverse industry leaders in the Ad Council’s work.

Other Committees

The Media Advisory Committee is responsible for ensuring all Ad Council campaigns achieve the highest standard of strategic excellence. Consisting of thought leaders and experts across the media ecosystem, this group’s goal is to ensure the media model for each campaign leverages the innovation, media inventory, resources, and assets of our partners to drive action.

The Research Committee is committed to improving the social impact of Ad Council campaigns through effective research and insightful consultation. This committee consists of senior-level leaders in market research, advertising research, academia, and nonprofits.

The UX Committee is comprised of senior UX designers, engineers, and product leaders who meet quarterly to share best practices and trends with the Ad Council. Throughout the year, this committee also assists the organization in releasing and optimizing best-in-class digital products to support our campaigns.