The Ad Council Partners with Sustainable Skylines, Using Drones to Raise Awareness About the Dangers of Buzzed Driving
Sponsor: Sustainable Skylines
Facts
Even a small amount of alcohol can affect driving ability. In 2023, there were 2,117 people killed in alcohol-related crashes where a driver had a BAC of .01 to .07.1
The Challenge
Drunk driving remains a significant public safety issue in the United States, with buzzed driving contributing to a high number of fatal incidents. This partnership launched over Thanksgiving weekend, a period known for significantly higher travel and increased risks of buzzed driving.
Our Solution
The Ad Council raised awareness about the dangers of buzzed driving through an innovative, sustainable approach using Sustainable Skylines' drone technology. This campaign aimed to engage travelers during Thanksgiving weekend in Miami with a highly visible and eco-conscious message to make responsible choices and never drive buzzed. The campaign utilized one intelligent FAA-approved hybrid drone, which carried a 40x20 ft banner highlighting the "Buzzed Driving is Drunk Driving" messaging along the 25 mile stretch of Miami Beach.
Results
The campaign ran from 11/28/24 to 12/1/24, reaching 436k total impressions and covering 25 miles along Miami Beach.
Additionally, the campaign created buzz with pickup in national news and marketing publications including Axios Miami, DroneLife, and Refresh Miami.
PARTNERSHIP ELEMENTS
- Developed “Buzzed Driving is Drunk Driving” banner ad carried by a hybrid drone above Miami Beach.
- Developed press release for campaign to be promoted across marketing publications.
- Advanced audience measurement technology using AI and computer vision provided precise data on audience size, behavior, and reach, transforming outdated anecdotal metrics into actionable insights.
Partner With Us
Our capabilities are vast and potential opportunities endless. We would love to partner with you to tell a great story for your brand and our campaigns. Let's develop custom solutions that bring social impact to life on your platform.