Discovering the Forest
Stories come to life at local parks and forests. They're places full of wonder, where imagination thrives, stories come to life, and memories are made. Run PSAs to encourage Hispanic and African American parents to make the forest part of their family’s story by experiencing nature firsthand. PSAs drive parents to DiscovertheForest.org, where they can enter their zip code to find a green space to explore nearby.
Only You Can Prevent Wildfires
Nearly 9 out of 10 wildfires nationwide are caused by humans and could have been prevented. Run new PSAs that bring Smokey Bear’s iconic wildfire prevention message to life to encourage people to protect the lands they love by preventing wildfires.