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Safety

Distracted Driving Prevention

Using your phone while driving is dangerous. According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2021, over 32,000 people died in distraction-affected crashes. And even though drivers know that using their phone while driving is dangerous, they’re doing it anyway, from sending messages or checking apps to creating content.

The temptation for tech is visceral and ever-present, so drivers don’t always realize when they shift into distracted driving. To help address the disconnect between awareness and behavior, the campaign aims to name the problem and encourages drivers ages 18-34 to keep their eyes forward and avoid driving distracted.
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Sponsors
National Highway Traffic Safety Administration (NHTSA), State Attorney's General
Agencies
Organic, Tongal, Project Yellow Light

Assets

Television
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    The Dive

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    Self-Care

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    A Dinosaur's Distraction

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    Eyes Up

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    Winning Formula

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    It's Joust Not Worth It

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    I Was Driving

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Radio
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    Danger

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    Snakes

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    DND

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    Multitasker

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    Messages Unseen

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    School Drive

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    Are You a Chameleon

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    Just Don't

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Banner Print
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    Really Scary

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Out Of Home
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    Really Scary

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    Don't Scroll

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    On and Off

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    Text or Drive

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    Impossible Multitask

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    Leave Them Unread

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    Phone Rest

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Online Video
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    The Dive

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    Self-Care

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    A Dinosaur's Distraction

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    Winning Formula

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    Eyes Up

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    I Was Driving

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