Texting and Driving Prevention

Texting and Driving Prevention

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  • Web

    Focus - Project Yellow Light | Texting and Driving Prevention | Ad Council

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  • Web

    No Joke - Project Yellow Light | Texting and Driving Prevention | Ad Council

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  • TV

    Todd's Texting Troubles | Texting and Driving Prevention | Ad Council

    Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field blindfolded. www.stoptextsstopwrecks.org

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  • Radio

    Texting and Driving Prevention - Rich :60

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  • Radio

    Texting and Driving Prevention - Allison :30

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  • Texting and Driving Prevention - Even Texters
    Outdoor

    Texting and Driving Prevention - Even Texters

    Texting and Driving Prevention - Even Texters
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3,450 people were killed in motor vehicle crashes involving distracted drivers in 2016

"Stop the Texts, Stop the Wrecks"

Texting and driving is dangerous – that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous or very dangerous. There have been many efforts to educate and convey the potential consequences of texting and driving using scare tactics or preachy messaging. And, while research shows that people are convinced that the behavior is dangerous, they are still doing it. In order to address the disconnect between awareness and behavior, the Texting and Driving Prevention campaign aims to go beyond showing people the potential crashes and gruesome end results. Instead, PSAs address the fact that individuals are personally engaging in a behavior that they know is dangerous and remind young adults 16-34 that no one is special enough to text and drive. 

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