"Stop the Texts, Stop the Wrecks"
Texting and driving is dangerous – that’s a fact. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous.
There have been many efforts to educate drivers and convey the potential consequences of texting and driving using scare tactics or preachy messaging. And, while research shows that people are convinced that the behavior is dangerous, they are still doing it. In order to address this disconnect between awareness and behavior, the campaign goes beyond showing people the potential crashes and gruesome end results of distracted driving and addresses the fact that individuals are personally engaging in a behavior that they know is dangerous.
This campaign targets drivers ages 16 – 34 and reinforces the idea that even though people feel impervious to the dangers of texting and driving, they aren't. Nobody is special enough to text and drive.