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Father outside on a skateboard holding his two kids hands

Fatherhood Involvement Partner Toolkit

This toolkit is a resource to extend the reach of this important campaign: PSAs, printable materials, social media assets, and helpful tips to engage your partners and your community.

About 1 out of every 2 working dads (48%) say they spend too little time with their kids and want to do a better job at parenting. To inspire and support men in their commitment to responsible fatherhood, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse (NRFC) on the Fatherhood Involvement campaign.
Father walking away from the camera holding daughter

About the campaign

This campaign encourages dads to play an active role in their children's lives. The campaign aims to inspire a new commitment to responsible fatherhood and serve as a resource for fathers by directing them to visit Fatherhood.gov for parenting tops, fatherhood programs, and other resources.
Resources to amplify the campaign
  • Campaign fact sheet
    A one-page fact sheet includes background information about the campaign.
    fatherhood-factsheet.pdf
    310 KB
  • Campaign talking points
    This document provides simple talking points to help discuss the campaign in a coordinated and consistent way.
    2024 Fatherhood Launch Talking Points v2.docx
    205 KB
  • Local media outreach guide
    Customize and share this press release with local media outlets.
    Fatherhood involvement local media outreach guide
    199 KB
Father and son doing a fist bump outside
Press release

#Dadication PSAs Encourage Responsible Fatherhood

As Father’s Day approaches, dads share heartwarming stories of “parenting firsts,” to inspire and empower fathers to be active and present in their children's lives.
Dadication - Tennis

Spread the word

Amplify the fatherhood involvement campaign by spreading the word with social media assets, customizable posters, and more.

Frequently Asked Questions

Contact

For questions related to the campaign, please contact us below.