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©2025 The Ad Council

Fatherhood Involvement
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Help amplify the fatherhood involvement campaign by sharing the assets below.
Showing 22 Results
  • Black and white photo of father with daughter reading
    resources
    DADication Read 16x9 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Black and white photo of father with daughter reading
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Black and white photo of father with baby on back in the kitchen
    resources
    DADication Kitchen 16x9 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Black and white photo of father with baby on back in the kitchen
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Black and white photo of baby on father's back in the kitchen
    resources
    DADication Kitchen 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Black and white photo of baby on father's back in the kitchen
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Black and white photo of father and daughter reading
    resources
    DADication Read 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Black and white photo of father and daughter reading
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Dadication a subject-matter documentary exploring the challenges of fatherhood.
    resources
    DADication Long 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Dadication a subject-matter documentary exploring the challenges of fatherhood.
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Father looking towards camera with text that reads "I think the biggest misconception is that we're absent."
    resources
    DADication Kenny 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Father looking towards camera with text that reads "I think the biggest misconception is that we're absent."
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Father and son outside with text that reads "I made a lot of promise to myself that I had to keep."
    resources
    DADication Quintavious 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Father and son outside with text that reads "I made a lot of promise to myself that I had to keep."
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • Father looking off to the right with text that reads "as a dad, as a man, sometimes you feel alone."
    resources
    DADication Juan 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    Father looking off to the right with text that reads "as a dad, as a man, sometimes you feel alone."
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
  • My biggest fear in the middle of my addiction was that i'd never get over it and my kids wouldn't have a father.
    resources
    DADication Joseph 1x1 | Social Graphic
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
    My biggest fear in the middle of my addiction was that i'd never get over it and my kids wouldn't have a father.
    How to download and post the #Dadication social media asset:
    • Click on the “Download” button.
    • Once you have the asset saved, you can upload it directly to Facebook/Instagram/Twitter.
    • Once the image populates, select from the suggested social copy below:

    Suggested Social Copy
    • Being a dad isn't always easy, but sticking with it is what counts. Never stop being there for your kids. Never stop being a dad. That's #Dadication.
    • Being a dad isn't always easy, but sticking with it is what counts. That’s #Dadication.
    • The little ways you're there for your kids can mean everything. Never stop being a dad. That's #Dadication.
    • When she needs him, he's there. Because that's what dads do. #Dadication
    • Even the moments that feel small can make a big difference to your kids. No matter what fatherhood brings, never stop being a dad. That's #Dadication.
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Watch the DADication documentary

The DADication documentary features fathers who appeared in our Dadication PSAs and includes additional testimony from fathers and fatherhood practitioners. The short documentary emphasizes how essential fathers are to the lives of their children, illustrates the impact of growing up without a father, provides examples of fathers overcoming numerous barriers to be present for their kids, and demonstrates how fathers and their children are flourishing as a result.
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