Project Roadblock Campaign Toolkit
Project Roadblock the largest annual station-supported initiative of a single PSA campaign. This toolkit is a resource to extend the reach of this important campaign for stations: PSAs, PR materials, social media assets, and helpful tips to engage your partners and your community.
Amplification Tips
Below are ways to amplify your station's on-air and online Project Roadblock support this holiday season.
Make It Newsworthy: Incorporate Project Roadblock into your local news segments. Talking points available.
Post on Social: Use our pre-scripted content, or create your own. Social graphics available in English and Spanish.
Share: Embed our Project Roadblock PSAs and social graphics on your site and social channels.
Make It Newsworthy: Incorporate Project Roadblock into your local news segments. Talking points available.
Post on Social: Use our pre-scripted content, or create your own. Social graphics available in English and Spanish.
Share: Embed our Project Roadblock PSAs and social graphics on your site and social channels.
Helpful Promotion Resources
Reference these resources as you participate in Project Roadblock this season.
-
Talking Points for Stations
-
Localizable Press Release
-
Alcohol-impaired facilities by state
-
Recommended Social Copy
Social Graphics
Share your commitment to Project Roadblock with our seasonal social media graphics. English and Spanish-language assets available.
Contact
If you have any questions, please reach out to Milan Genovese O'Malley, Campaign Director, at mgenovese@adcouncil.org. For questions related to specific media requests, you may also contact the Ad Council media team.
To register your station for Project Roadblock and pledge your support, please see the TVB website.
