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Project Roadblock Campaign Toolkit

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast TV stations. It is the largest annual station-supported initiative of a single PSA campaign. This toolkit is a resource to extend the reach of this important campaign for stations: PSAs, PR materials, social media assets, and helpful tips to engage your partners and your community.
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About the campaign

Nearly 12,500 people lost their lives to drunk drivers in 2023, representing 30% of all traffic fatalities that year. Tragically, over 50% of them were within just 10 states.

Help save lives in your community this December 26-31 by amplifying your station's on-air and online Project Roadblock support this holiday season!

Ways to get involved:
  • Make It Newsworthy: Incorporate Project Roadblock into your local news segments. Talking points available.
  • Post on Social: Use our pre-scripted content, or create your own. Social graphics available in English and Spanish.
  • Share: Embed our Project Roadblock PSAs and social graphics on your site and social channels.
Resources to promote the campaign and spread awareness
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Holiday Social Graphics

Share your commitment to Project Roadblock with our seasonal social media graphics! English and Spanish-language assets available.

Frequently Asked Questions

Contact

If you have any questions, please reach out to Milan Genovese O'Malley, Campaign Director, at mgenovese@adcouncil.org. For questions related to specific media requests, you may also contact the Ad Council media team.

To register your station for Project Roadblock, please see the TVB website.

Contact

For questions related to the campaign, please contact us below.