Safety

Project Roadblock

Please air December 26 - 31.

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Now in its 17th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 28% from 14,409 in 2004 to 10,511 in 2018. However, there is still more work to be done. In December 2017, over 280 people were involved in an alcohol-impaired driving fatality and 296 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.

It's important to support Project Roadblock during the December 26 - 31 period. Get ahead of the curve by downloading and slotting these PSAs into these dates!

Join This Year:
1. Pledge your station’s support.
2. Donate on-air, online, and social media inventory
3. Monetize with sponsorship. The deadline for sponsorship applications is December 16th, 2020.

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Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
NBC Universal, Ad Council Content Studio, Advisors, INTEG

Assets

Television
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