Project Roadblock

Please air December 26 - 31.

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Now in its 19th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, nearly 1,500 fewer lives were lost to alcohol-impaired driving fatalities in 2020 compared to 2004, the year Project Roadblock began. However, there is still more work to be done. In December 2020, over 930 people were involved in an alcohol-impaired driving fatality. With your help this upcoming December, the road to safety continues.

It's important to support Project Roadblock during the December 26 - 31 period. Get ahead of the curve by downloading and slotting these PSAs into these dates!

Join This Year:
1. Pledgeyour station’s support.
2. Donate on-air, online, and social mediainventory
3. Monetize with sponsorship. Deadlines for sponsorship applications are as follows:

• TV Sponsorships: December 21

• Digital Banner Sponsorships (will be completed in batches):
- October 14 (fulfilled by 10/31)
- November 15 (fulfilled by 11/30)
- December 7 (fulfilled by 12/16)
- December 14 (fulfilled by 12/23)

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National Highway Traffic Safety Administration (NHTSA)
NBC Universal, TVB, Advisors, INTEG, HYFN, Windy City


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