Millions of healthy and treatable cats and dogs need help finding a home. While every shelter pet is unique, there’s one thing they have in common - they’re all pure love.
“#AdoptPureLove” builds off previous work and celebrates the unique traits of shelter pets that create incredible bonds with their human parents.
Our campaign includes personal stories that spotlights the bond between celebrities and athletes and their pets, as well as everyday people, all of whom encourage potential pet owners to adopt from animal shelters and rescue groups.
In 2019, over 1.6M people visited ShelterPetProject.org to find an adoptable pet near them.