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Smokey Bear Toolkit

You can help keep Smokey Bear’s wildfire prevention message going strong with the great resources available here. This toolkit has been developed for your benefit and is intended to support your efforts in promoting the wildfire prevention campaign. This toolkit includes a variety of resources for you to use in sharing the wildfire prevention message on social, as well as organizing, planning and promoting local events. Many assets are downloadable and print-ready for your easy use. Highlights include hand-outs for wildfire prevention events, children’s activities, social media content and best practices. For historical PSAs, please reference Smokey's History Timeline.
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About the campaign

The Smokey Bear Wildfire Prevention campaign is a long-standing public service effort developed with the U.S. Forest Service, the National Association of State Foresters, and the Ad Council. Since 1944, it has educated Americans about preventing unwanted, human-caused wildfires—reminding us that “Only You Can Prevent Wildfires.”
Resources to promote the campaign and spread awareness
  • Customized live announcer copy
    Radio-ready scripts featuring Smokey’s iconic message for opportunities with local radio stations. Download live announcer copy. 
    Wildfire Prevention Live Announcer Copy 2025.docx
    16 KB
  • Smokey Bear Costume Guidelines
    Follow these costume guidelines to make sure Smokey Bear is properly attired at all events.
    Smokey_CostumeGuidelines_1.21.pdf
    681 KB
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Press Release

The latest PSAs—Smokey Within and Decades—encourage audiences to reflect on how Smokey’s message lives within each of us and has been passed down through generations. Today’s creative reinforces that wildfire prevention is a shared responsibility, highlighting how simple, everyday actions can reduce wildfire risk, especially in wildfire-prone areas.
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Smokey Bear Facts and Campaign Overview

Learn more about Smokey Bear and the campaign by downloading our one-page overview of the Smokey Bear Wildfire Prevention campaign and fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.

Frequently Asked Questions

Contact

For any questions on the toolkit and its contents, please direct them to The Smokey Bear Team at the Ad Council (SmokeyBearTeam@adcouncil.org).

Sincerely,
The Smokey Bear Team
Campaign Development
The Ad Council
SmokeyBearTeam@adcouncil.org

Amanda Scott
National Wildfire Program Manager
USDA Forest Service
amanda.scott@usda.gov

Sheridan Davis
Communications Director
National Association of State Foresters
sdavis@stateforesters.org

Contact

For questions related to the campaign, please contact us below.