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Wildfire Prevention Campaign Toolkit

This toolkit has been developed for your benefit and is intended to support your efforts in promoting the wildfire prevention campaign. It includes PSAs, social media assets, and helpful tips to engage your partners and your community. The goal is to educate Americans about preventing unwanted, human-caused wildfires—reminding us that “Only You Can Prevent Wildfires.”

Below are tips to amplify your support:

  • Make It Newsworthy: Incorporate content into your local news segments.
  • Post on Social: Use our pre-scripted content, or create your own.
  • Share Online: Embed our PSAs and social graphics on your site and social channels.

For historical PSAs, please reference Smokey Through the Years.

Please note: PSAs can only be used in donated and owned media, and not in paid media. If you have any questions, please contact The Smokey Bear Team at the Ad Council at SmokeyBearTeam@adcouncil.org.

Frequently Asked Questions

Learn more about the campaign and get answers to some frequently asked questions about how to support the important message of wildfire prevention.

Get Answers

Resources For Campaign Amplification

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We've provided all the resources you need to support the message of wildfire prevention in your community. Check out the documents below and click through to view all content available.
Smokey bear facts and stats pdf

Smokey Bear Facts & Stats

Learn about Smokey Bear and wildfire prevention by downloading our one-page fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and more.
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Suggested Social Media Copy

To help spread the word about Smokey Bear’s wildfire prevention message on social media, we have provided suggested copy to use with any of the campaign assets available on our campaign toolkit.
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How to Get PSAs Placed

You can play a role in raising awareness about Smokey Bear and the Wildfire Prevention Campaign by sharing the PSAs through social media and by contacting your local stations and encouraging them to run these PSAs.
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In The News

The latest PSAs—"Smokey Is Within" and "Decades"—encourage audiences to reflect on how Smokey’s message lives within each of us and has been passed down through generations. Today’s creative reinforces that wildfire prevention is a shared responsibility, highlighting how simple, everyday actions can reduce wildfire risk, especially in wildfire-prone areas.
Read the Latest Press Release
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Contact

For any questions on the toolkit and its contents, please direct them to The Smokey Bear Team at the Ad Council (SmokeyBearTeam@adcouncil.org).

Sincerely,
The Smokey Bear Team
Campaign Development
The Ad Council
SmokeyBearTeam@adcouncil.org

Melissa L. Jenkins
Branch Chief, Wildfire Prevention and Mitigation
USDA Forest Service
melissa.l.jenkins@usda.gov

Sheridan Davis
Communications Director
National Association of State Foresters
sdavis@stateforesters.org