Youth Vaping Prevention Campaign Toolkit
Thousands of kids start vaping every day. This campaign aims to raise awareness about the dangers of youth vaping and encourage parents to talk to their kids.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and more.
Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media partners and other partners in your local community, and more.
About the campaign
The American Lung Association has partnered with the Ad Council to launch a national campaign to address the dangers of youth vaping. The "You're The Best Person" PSAs encourage parents to learn important facts and the risks about youth vaping so they can have proactive and ongoing conversations with their kids.
Resources to promote the campaign and spread awareness
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Campaign fact sheetOne-page fact sheet includes campaign background and history.
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Campaign talking pointsReview this document to familiarize yourself with key facts, statistics, and information about the issue and the campaign.
Frequently Asked Questions
- What is the Youth Vaping Prevention campaign?
- The American Lung Association has partnered with the Ad Council to create the “You’re the Best Person” PSA campaign. The PSAs highlight the nostalgic ways that Gen X and Millennial parents received health-related messages growing up to reinforce the idea that parents are the best people to speak to their kids about tough topics like vaping. Parents are encouraged to visit TalkAboutVaping.org to access resources, including a “Get the Facts” page and step-by-step conversation guide, to help them start the conversation with their kids about the risks of vaping today.
- What are the Youth Vaping Prevention campaign objectives?
- To empower parents to have proactive and ongoing conversations with their children about the dangers of trying vaping.
- Who is the Youth Vaping Prevention campaign's target audience?
- This campaign targets parents of children ages 10 to 14.
- How do I get copies and access the public service announcements for the vaping campaign?
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All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by ""Campaign"", ""Asset"" and/or ""Media Type."" You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:- TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
- Enhanced search functionality, including faceted search with new filter options
- Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
